Senior Product Manager

About us

Because is a high growth, direct-to-consumer company focused on personal care needs for older adults. We started in 2017 with a simple idea - to make it easier for our families to get the products they need. Today, we are on our way to becoming the #1 trusted brand for older adults, with the goal of helping millions lead vibrant, independent lives. We've raised over $60M in funding from top VC firms including Index Ventures and Khosla Ventures, and are grateful for the support for our customers, partners and investors.

We are growing, and our direct-to-consumer offering combines best-in-class physical products with an easy, cost-effective subscription offering. Health and wellness can be addressed in many ways -- we've chosen to focus on older adults' personal care needs to make their lives more comfortable, and this is just the beginning.

About the role

We're looking for a consumer-driven Sr. Product Manager to join our team. This key role reports to the VP of Product, and will focus on optimizing our new customer experience. You'll work closely with our engineering & marketing teams to create a seamless experience for new users coming in through both paid and organic marketing efforts.

This is a great opportunity for high impact at a rapidly growing company with the potential to improve the daily lives of millions.

Key responsibilities:

• As Senior Product Manager, you will be part of a cross-functional agile team responsible for the front-end digital shopping experience for new customers. Span of work will include landing page optimization, new customer product discovery funnels (e.g. quizzes), and search engine optimization (SEO)
• Improve performance of key success metrics, including sales conversion rates, average order value (AOV), and subscription retention metrics
• Collaborate with key stakeholders across the organization, primarily our in-house Marketing team, to balance competing needs and goals and arrive at a clear set of continually optimized priorities through frequent two-way communication
• Ensure a seamless experience for users throughout the customer journey, from ads to search results to their experience on our website
• Define and maintain the roadmap for your area, including identifying and assessing opportunities, determining business impact, and prioritizing requests. You will manage the Jira board for your agile team and ensure that the roadmap and the board are in sync
• Work closely with other Product Managers to develop and share best practices as well as manage projects that cross agile teams
• Monitor industry trends including capabilities, vendors, and tools specifically related to online shopping, older adults, and SEO
• Demonstrate our Because values: member obsession, empathy & respect, passion in all you do, keep it simple, deliver results, be frugal, be a team player, and have fun

Who you are / Qualifications

• 5-7+ years of experience in product management
• 3-5+ years of experience in developing online customer experiences for a direct-to-consumer brand
• Entrepreneurial spirit with the ability to move quickly in an ambiguous environment with minimal direction
• Ability to think strategically and execute tactically
• Excellent communication and negotiation skills and ability to partner both with business and technical teams
• Ability to understand and appreciate the needs and concerns of a set of customers very different from yourself using both quantitative and qualitative research techniques including data analysis, SEO performance management tools, A|B testing, rapid prototyping, and user interviews
• Nimble and flexible with regards to changing priorities & business needs, and in managing diverse teams & people
• Proven ability to meet critical deadlines while maintaining strong relationships with internal teams and vendor partners
• Demonstrated experience with an agile sprint development cycle and release process
• Experience using JIRA and agile methodologies
• Experience with responsive web design (RWD)
• Familiarity with roadmap tools, such as Roadmunk or ProductPlan is a plus
• Bachelor's Degree required, MBA or related graduate degree is a plus

Benefits

• Competitive salary, equity, and career development opportunities
• Comprehensive healthcare, including medical, dental and vision
• Company-matched 401K
• Flex/Unlimited PTO
• Flexible/hybrid work arrangement - part remote/all remote options available

Our culture is collaborative, fast-paced, and customer focused. If you want to impact the lives of older adults each and every day and propel your career forward, we look forward to hearing from you.

Because is an Equal Employment Opportunity Employer. We do not discriminate on the basis of race, religion, gender, gender identity, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, or any other characteristic prohibited by federal, state and/or local laws.