Remote job description

Luminary is looking for a creative, music-loving Marketing Manager to drive the

  • Marketing activities of ROLI, creators of the Seaboard, Equator2, and LUMI Keys
  • Studio Edition.
  • We are a creative, dynamic team of polymaths who believe in the power of music to change
  • The world. We are on a mission to help more people discover the joy of music through our
  • Various brands and products - LUMI, focusing on piano learning, and ROLI, dedicated to
  • Music creation for hobbyists and professionals alike.
  • As our Marketing Manager, you will sit within the marketing team and report directly to the
  • Commercial Director. You will have ownership of ROLI marketing including comms,
  • Influencers, content, email and social marketing, and the day-to-day responsibilities as
  • Needed for a smooth functioning ROLI Pro marketing team. You will work closely with the
  • Commercial Director as well as working cross-functionally to support the wider product and
  • Marketing teams. There will be meaningful scope to take initiative and ownership of activities
  • And the right candidate will be able to thrive working autonomously. This will suit someone
  • With a broad background in marketing.
  • This will be a fast-paced role, where you will have the opportunity to build knowledge and
  • Experience within a growing, music technology start-up.

What you'll do:

  • Devise marketing strategies and plans for ROLI, setting KPIs & delivery timelines
  • Manage the execution of all ROLI marketing activities
  • Manage the timeline and critical path for all activities to ensure work streams are kept
  • On track and delivered on time
  • Liaise with developers and designers to help deliver any necessary


  • Report regularly on performance to target KPIs - CAC, ROAS, LTV, NPS, etc.
  • Plan and execute a multi-channel digital marketing strategy across email, socials,
  • And paid ads to drive awareness with new audiences and conversion from existing


  • Draft copy for, email campaigns, and digital ads
  • Manage ROLI social media accounts, creating content calendars and posting to site,
  • As well as carrying out daily gardening
  • Define asset requirements across all platforms and brief internal designers to

Produce them

  • Manage the production of videos and content pipeline
  • Demonstrate deep understanding of ROLI products & target audience, with ability to
  • Draw on market data to inform activities
  • Manage press outreach to key MI publications
  • Manage artist and influencer outreach and content creation

What you'll need:

  • Passion for social media and helping people
  • Hands-on experience in managing social media accounts
  • Excellent communication skills, flawless written English
  • Superb and demonstrable time-management skills, project management skills, and

The ability to work independently

Excellent interpersonal skills and the ability to work effectively with team members at

All levels

Bonus points:

  • A 3-year marketing degree or diploma
  • Passion for music and music creation - experience using DAWs, etc.
  • Experience working with Google and Facebook advertising and analytics tools

Luminary offers:

  • The opportunity to work with the leading minds within technology, hardware, and
  • Music creation to directly impact the way we create and interact with music
  • A competitive salary according to your level of experience

A range of meaningful benefits including:

Following probation, a competitive health care cash plan and a generous

Bike-to-work scheme

  • A competitive company pension scheme following 3 months of full time work
  • 23 days holiday with 2 additional social impact days and the standard 8

Statutory holiday days

20 hours per year dedicated to volunteering within your local community

Flexible working hours

  • Geographically distributed working fully supported
  • 'Lending Library' of all ROLI products
  • Team member discounts on ROLI products
  • Apple laptop and relevant software licenses for your role

Generous Parental Leave policy

Currently on hold due to COVID-19 remote working:

Wellness programme which currently includes regularly offered


Friends and family events

  • A great working environment, featuring daily complimentary
  • Homemade vegan lunches and limitless homemade GOLDnola
  • Company-wide Hack Days and workshops to expand your skills

In-house bike storage

  • The majority of our team members are currently working remotely due to COVID-19. We will
  • Discuss the latest updates with regards to remote working as part of our interview process.
  • Luminary wholeheartedly believes that difference stimulates a healthy and productive
  • Environment, as well as positively impact the products we create. We actively encourage

Company name: Roli
Remote job title: Marketing Manager
Job tags: retail, hardware, makers, music

Share or copy

Job alerts