Marketing Manager

Luminary is looking for a creative, music-loving Marketing Manager to drive the

• Marketing activities of ROLI, creators of the Seaboard, Equator2, and LUMI Keys
• Studio Edition.
• We are a creative, dynamic team of polymaths who believe in the power of music to change
• The world. We are on a mission to help more people discover the joy of music through our
• Various brands and products - LUMI, focusing on piano learning, and ROLI, dedicated to
• Music creation for hobbyists and professionals alike.
• As our Marketing Manager, you will sit within the marketing team and report directly to the
• Commercial Director. You will have ownership of ROLI marketing including comms,
• Influencers, content, email and social marketing, and the day-to-day responsibilities as
• Needed for a smooth functioning ROLI Pro marketing team. You will work closely with the
• Commercial Director as well as working cross-functionally to support the wider product and
• Marketing teams. There will be meaningful scope to take initiative and ownership of activities
• And the right candidate will be able to thrive working autonomously. This will suit someone
• With a broad background in marketing.
• This will be a fast-paced role, where you will have the opportunity to build knowledge and
• Experience within a growing, music technology start-up.

What you'll do:

• Devise marketing strategies and plans for ROLI, setting KPIs & delivery timelines
• Manage the execution of all ROLI marketing activities
• Manage the timeline and critical path for all activities to ensure work streams are kept
• On track and delivered on time
• Liaise with developers and designers to help deliver any necessary ROLI.com

Updates

• Report regularly on performance to target KPIs - CAC, ROAS, LTV, NPS, etc.
• Plan and execute a multi-channel digital marketing strategy across email, socials,
• And paid ads to drive awareness with new audiences and conversion from existing

Ones

• Draft copy for ROLI.com, email campaigns, and digital ads
• Manage ROLI social media accounts, creating content calendars and posting to site,
• As well as carrying out daily gardening
• Define asset requirements across all platforms and brief internal designers to

Produce them

• Manage the production of videos and content pipeline
• Demonstrate deep understanding of ROLI products & target audience, with ability to
• Draw on market data to inform activities
• Manage press outreach to key MI publications
• Manage artist and influencer outreach and content creation

What you'll need:

• Passion for social media and helping people
• Hands-on experience in managing social media accounts
• Excellent communication skills, flawless written English
• Superb and demonstrable time-management skills, project management skills, and

The ability to work independently

Excellent interpersonal skills and the ability to work effectively with team members at

All levels

Bonus points:

• A 3-year marketing degree or diploma
• Passion for music and music creation - experience using DAWs, etc.
• Experience working with Google and Facebook advertising and analytics tools

Luminary offers:

• The opportunity to work with the leading minds within technology, hardware, and
• Music creation to directly impact the way we create and interact with music
• A competitive salary according to your level of experience

A range of meaningful benefits including:

Following probation, a competitive health care cash plan and a generous

Bike-to-work scheme

• A competitive company pension scheme following 3 months of full time work
• 23 days holiday with 2 additional social impact days and the standard 8

Statutory holiday days

20 hours per year dedicated to volunteering within your local community

Flexible working hours

• Geographically distributed working fully supported
• 'Lending Library' of all ROLI products
• Team member discounts on ROLI products
• Apple laptop and relevant software licenses for your role

Generous Parental Leave policy

Currently on hold due to COVID-19 remote working:

Wellness programme which currently includes regularly offered

Massages

Friends and family events

• A great working environment, featuring daily complimentary
• Homemade vegan lunches and limitless homemade GOLDnola
• Company-wide Hack Days and workshops to expand your skills

In-house bike storage

• The majority of our team members are currently working remotely due to COVID-19. We will
• Discuss the latest updates with regards to remote working as part of our interview process.
• Luminary wholeheartedly believes that difference stimulates a healthy and productive
• Environment, as well as positively impact the products we create. We actively encourage