Trust & Safety Policy, Ads Policy, Principal Lead


Remote job description

Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 73+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit

We are looking for an experienced Ads Policy Principal Lead who has significant subject matter expertise, strong policy development capabilities, and who thrives in dynamic environments. The Ads Policy (AP) team develops strategic advertising policies in support of Reddit's growing business and ensures that policy enforcement is consistent and scalable. This position reports to and will work closely with our Director of Ads Policy in Trust & Safety Policy (TSP) building the foundations needed for growth and scalability while unlocking business opportunities.

The Ads Policy Principal Lead will primarily focus on driving the US and Canadian markets, and will support other key jurisdictions as needed. This exciting new role will partner with leaders across Legal, Sales, Product, TSP and other departments on some of the most fascinating challenges and opportunities impacting online advertising, and will help Reddit continue to scale its business across the world.

What You'll Do:

  • Lead and support the development of strategic advertising policies across Reddit's commercial and ads products that prioritize ads quality with user and client safety, while maximizing business opportunities across multiple regions
  • Serve as subject matter expert supporting cross functional efforts on relevant regulations, product development, content strategy, and brand safety efforts
  • Actively identify and implement process and workflow improvements, enhance team efficiencies, and strengthen team effectiveness through creative solutions
  • Player-coach to less experienced peers, willing to assist with all tasks as needed to support team goals
  • Develop trusted relationships with US, Canada, and Latin America Sales leadership and other strategic cross-functional leaders to strengthen partnerships, influence desired outcomes, and maximize effectiveness
  • Engage advertisers and external stakeholders to enhance partnerships and reinforce advertising opportunities
  • Provide support for sales escalations, advising on risk and risk mitigation for policy inquiries and ads products that help accelerate Reddit's revenue growth around the world
  • Provide expert guidance and information to internal stakeholders on complex ads policy issues and enforcement decisions
  • Serve as a role model of Reddit's Company Values


  • 10+ years of compliance, standards or policy development and implementation, with a minimum 5 years of experience specifically in tech advertising policy
  • Deep advertising policy subject matter expertise across 2 or more markets, working with international teams, and advising international stakeholders
  • Proven track record as an effective collaborator with leadership and cross-functional stakeholders to implement strategic initiatives and tackle complex challenges
  • Comfortable with and experience engaging advertising and other external partners
  • Ability to excel and drive change in a dynamic, fast-paced distributed environment
  • Exceptional written and verbal communication skills with the ability to translate complex issues into simple, clear language
  • Intuitive, creative, flexible, organized, and detail oriented
  • Proactive in identifying efficiency and scalability opportunities and proposing and driving solutions
  • Effectively takes ownership and manages complex, high profile, critical projects with near complete and reliable independence
  • Connection to our mission of bringing community and belonging to everyone in the world


  • Annual personal & professional development funds
  • Comprehensive health benefits
  • Workspace benefits for your home office
  • 401k Matching
  • Family Planning Support
  • Flexible vacation (please use them!) & monthly global wellness days
  • 4+ months paid parental leave
  • Paid volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:
$190,800-$267,100 USD

Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at

Company name: reddit
Remote job title: Trust & Safety Policy, Ads Policy, Principal Lead
Job tags: Attention to Detail, Compliance, advertising

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