Social Media Strategy Lead

Join a leading fintech company that's democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers, removing fees, and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Just as we focus on our customers, we also strive to create an inclusive environment where our employees can thrive and do impactful work. We are proud of the world class products and company culture we continue to build and have been recognized as:

• A Great Place to Work
• A CNBC Disruptor 50 in 2019 and 2020
• A LinkedIn Top Startup in 2017, 2018, 2019 and 2020
• Robinhood is backed by leading investors that include DST Global, Index Ventures, NEA, Ribbit Capital, Thrive Capital, and Sequoia.
• Check out life at Robinhood on The Muse!

About The Team:

Robinhood is hiring a Social Media Strategy Lead for Content Marketing & Social. The Social Team leads the development of high-level strategy, planning, creative concepting, and overall execution plan in collaboration with the Marketing, Content, and Communications team. They partner with multiple functional disciplines on content and campaign projects throughout the year, in addition to directly running and managing Robinhood's owned social channels. This requires close collaboration with groups internal and external to Marketing, Content, and Communications.

We are looking for a senior social strategist with strong social and brand experience to lead social campaigns and be a key member of a cross-functional team working closely with Robinhood's Growth, Performance Marketing, Product Marketing, and agency partners. This candidate has a strong eye for what pops in social media and knows how to impact culture. They should have a strong understanding of insights, audience, editorial strategy, and content development. This person should have the ability to pick things up quickly and navigate various types of situations. Most importantly, they should be a good person to work with, should believe in Robinhood's values, and should be passionate about democratizing finance for all.

About You & The Role:

• 5-7 years experience in marketing with at least 3-5 years of experience focused on social strategy
• Fluency with social platforms from strategic and feature-based perspectives
• Heavy user of social platforms and intuitive understanding of behavioral and technology trends
• Experience across all components of social: strategy, CRM, analytics, handles, campaigns, real-time moments, paid, production, and creative
• Extract insights, identify trends, and build out data-driven strategies to amplify content performance to exceed KPIs
• Proactively identify the category, brand, cultural, real-time news, and consumer trends that highlight opportunities to elevate the business
• Proven track record of spearheading best-in-class social projects that have made a cultural impact
• Deep interest in financial services and a willingness to learn
• Great teammate, proactive, hard worker, and organized

Bonus points:

Financial services experience

We're looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you're ready to give 100% in helping us achieve our mission—we'd love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit rbnhd.co/applicant-privacy.