LifeWay Christian Resources

SEO Strategist

LifeWay Christian Resources

Remote job description

Overview:
Lifeway is hiring a Search Engine Optimization (SEO) Strategist to join our Marketing Commerce team! In this role, you'll serve serve internal clients across multiple teams to develop optimization strategies to maximize inbound traffic to Lifeway's digital properties. Why Lifeway?This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you're a creator or storyteller, data guru or problem-solver, or anywhere in between, if you're passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. This role is fully remote in the U.S with occasional travel to Nashville, TN for meetings and to conferences/events.

Responsibilities:
As a Search Engine Optimization (SEO) Strategist you will:Build and execute strategies that include a custom mix of content, link building, onsite search engine optimization and local/mobile optimization tactics across all Lifeway-owned web properties to drive organic search traffic.Perform keyword research, keyword to page mapping, website performance analysis, gap analysis, competitor analysis and content and technical SEO audits.Partner with business leaders and marketing strategists to develop and deliver on search optimization roadmap for major Lifeway owned brands.Stay up to date on SEO trends and communicate these findings to business leaders and the internal marketing commerce team.

Qualifications:
Live out Lifeway's mission and values, showing deep commitment to Kingdom work Bachelors degree in Business, Marketing, Computer Science, or similarRelated work experience may be considered to fulfill education requirement3 years experience in developing onsite and offset search engine optimization (SEO) strategy, preferrably for an e-commerce organizationExperience working crossfunctionally in a highly collaborative team environmentEffective verbal and written communication skills, including copywriting and meta-descriptionsExperience with web analytics and SEO tools requiredBrightEdge and/or Adobe Analytics experience, preferred




Summary
Company name: LifeWay Christian Resources
Remote job title: SEO Strategist

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