Senior Digital Marketing Manager

About The Role & Team

Amplitude is the pioneer in digital optimization software. More than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to power their digital products. Amplitude makes product data accessible to every member of an organization, empowering them to make data-driven decisions that fuel faster product innovation and growth. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

If you want to be in the epicenter of growth marketing, what better place than the leader in product intelligence? Amplitude's growth marketing is unique in this position vs. other companies in that you'll have access to the product engineering team who works closely with marketing to test and optimize full-funnel customer acquisition. In other words, true growth methodology leveraging cutting-edge tactics to drive performance. You will also be joining a newly forming team in a fast-growing company with a great culture in what could be a career-making role.

As Senior Digital Marketing Manager, you will:

• Build, scale, and optimize digital marketing channels including but not limited to, Google Adwords, LinkedIn, Facebook, and more
• Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.)
• Build and execute effective marketing programs across the customer journey to optimize and accelerate pipeline generation
• Evaluate and track key success metrics across digital marketing channels (e.g., performance, ROI, etc.)
• Leverage data to make intelligent, informed recommendations for our demand generation tactics, target accounts, and paid campaigns
• Create best practices to streamline reporting processes and drive effective communications to get information to the right stakeholders in a timely manner
• Effectively communicate results to the team and how those results inform the strategy moving forward
• Be research-minded in the pursuit of understanding customer needs and how we can capture and retain their interest.

You'll be a great addition to the team if you have:

• 6+ years of demand generation experience within a B2B SaaS startup
• 6+ years experience launching and optimizing Google AdWords campaigns
• Experience collaborating with Enterprise Sales on ABM strategy and campaigns
• Advanced proficiency in Microsoft Excel/Google Sheets
• Excellent writing skills and the ability to produce compelling ad and landing page copy that drives conversion
• The ambition to conceptualize, write, and target better ads and landing pages than anybody in the space
• A passion for analytics and a test-and-learn mentality with a hunger to leverage the latest technology and methods to drive growth
• Proven record of exceeding pipeline and revenue targets in a high growth setting

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we're tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a 12-week parental leave, a subscription to Modern Health, and a generous Learning & Development stipend.

The Product: Amplitude is a digital optimization system ?" we help companies understand their users, rapidly release better product experiences, and ultimately grow their business. We're super proud of what we've built and continue to expand: a platform that empowers companies to thrive in the digital era.

Other fun facts about Amplitude:

• Amplitude is a tech company to bet your career on in 2021, according to Business Insider.
• Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
• Amplitude is the #1 product analytics solution according to G2.
• Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
• Not only are tech leaders like PayPal, Shopify and Square using Amplitude, but so are some of the biggest, most enduring companies in the world like Walmart and NBC Universal.
• We're a global and fast-growing team! We've hired more than 300 people in 2021 and have operations in San Francisco (HQ), New York, Amsterdam, London, Paris and Singapore.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Amplitude's D&I Commitment: Amplitude believes that diversity enables creation of better products, ability to solve complex problems, and drive more powerful solutions. In order to make diversity possible, we commit to striving to create an environment of inclusion: an environment focused on psychological safety, empathy, and human connection, which will allow employees of all backgrounds to feel the care they need to thrive.

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