Senior Campaign Management & Marketing Automation Specialist
Enterprise Holdings
Remote job description
Overview:
The Senior Campaign Management & Marketing Automation Specialist manages multiple Marketing Automation and Cloud platforms as well as provide strategic direction for marketing campaign tactics powered by Marketing Automation technology. This role is inclusive of B2C email marketing and mobile marketing channel management across multiple brands and lines of business as well as B2B lead generation, growth and retention efforts. This individual plays a key role supporting business strategies and objectives as an in-house subject matter expert providing support and leadership in the development and execution of marketing communications. This position reports into our Corporate Headquarters in St. Louis, MO. For St. Louis based candidates, this is a hybrid position. For candidates outside of St. Louis, remote work is available. As an Enterprise employee, we offer an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. Company Overview Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses - which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales - accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.Enterprise Holdings - through its integrated global network of independent regional subsidiaries and franchises - operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.
Responsibilities:
Lead internal and external teams to develop and deploy B2C marketing communications supporting acquisition, growth, and retention initiatives and B2B demand generation efforts across multiple brands and lines of business.Provide recommendations and support as a subject matter expert (SME) and in-house resource for campaign operation and marketing automation capabilities, opportunities, and best practices optimizing customer relationship management (CRM), campaign management, and marketing automation platforms.Design, execute, and optimize all aspects of the campaign operations process end-to-end, including: requirements gathering and documentation, list development and segmentation, content creation and personalization, customer journey workflows, quality assurance testing, campaign execution and automation, inbox deliverability, measurement, and optimization.Make well-informed segmentation and targeting decisions, tailoring communications messages to relevant customer personas at relevant purchasing cycle stages.Plan, organize, and manage multiple tasks, program schedules, and project deliverables by adapting to change, prioritizing workload, and meeting deadlines successfully.Work with other stakeholders to define process improvements and enable marketing campaign automation to increase campaign efficiency and effectiveness.Manage external partners and support the administration of the marketing automation platform(s).Test and optimize campaigns for improved efficiency, deliverability, engagement, and performance.Adept at learning new techniques and adapting technology skills to quickly respond to market opportunities.Provide regular updates and thoughtful insights to internal and external partners regarding new functionality or improvements within the marketing automation platform(s); make sound recommendations to streamline processes, create synergies, and enhance performance while maintaining best-in-class marketing practices.Maintain current knowledge of channel best practices, laws (e.g. CAN-SPAM, CASL, GDPR, CCPA, TCPA etc.), and data governance policies to meet all compliance requirements.Assist with the creation of documentation and training materials for various processes in marketing operations.Evaluate new technology features and integrations to advance the campaigning ecosystem.May supervise one or more direct reports. Equal Opportunity Employer/Disability/Veterans
Qualifications:
RequiredBachelor's Degree in business, marketing, IT or other related fieldFive (5+) years of experience in the technical aspects of marketing campaign management and marketing automation in an agency setting or marketing departmentThree (3+) years of hands on marketing campaign automation experience with platforms such as Salesforce Marketing Cloud (preferred), Dynamics 365 Marketing (preferred), SAS Customer Intelligence, Pardot, Adobe Campaign, Marketo, etc.Experience with list development and segmentation, email creation, test and control strategies, quality assurance testing and troubleshooting, and email deployment and automationExperience with coding languages such as SQL, AMPscript, GTL or JSONExperience using data to develop actionable insights as well as analyzing key marketing metricsExperience in management of third-party vendorsExperience working with various levels of managementMust be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future PreferredRetail, travel or automotive experienceGlobal marketing experienceMobile marketing experience COMPETENCY BASEDResults OrientedWorking with a TeamPlanning and OrganizingDetail OrientedProblem SolvingCommunication
Summary
Company name: Enterprise Holdings
Remote job title: Senior Campaign Management & Marketing Automation Specialist
The Senior Campaign Management & Marketing Automation Specialist manages multiple Marketing Automation and Cloud platforms as well as provide strategic direction for marketing campaign tactics powered by Marketing Automation technology. This role is inclusive of B2C email marketing and mobile marketing channel management across multiple brands and lines of business as well as B2B lead generation, growth and retention efforts. This individual plays a key role supporting business strategies and objectives as an in-house subject matter expert providing support and leadership in the development and execution of marketing communications. This position reports into our Corporate Headquarters in St. Louis, MO. For St. Louis based candidates, this is a hybrid position. For candidates outside of St. Louis, remote work is available. As an Enterprise employee, we offer an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. Company Overview Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses - which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales - accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.Enterprise Holdings - through its integrated global network of independent regional subsidiaries and franchises - operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.
Responsibilities:
Lead internal and external teams to develop and deploy B2C marketing communications supporting acquisition, growth, and retention initiatives and B2B demand generation efforts across multiple brands and lines of business.Provide recommendations and support as a subject matter expert (SME) and in-house resource for campaign operation and marketing automation capabilities, opportunities, and best practices optimizing customer relationship management (CRM), campaign management, and marketing automation platforms.Design, execute, and optimize all aspects of the campaign operations process end-to-end, including: requirements gathering and documentation, list development and segmentation, content creation and personalization, customer journey workflows, quality assurance testing, campaign execution and automation, inbox deliverability, measurement, and optimization.Make well-informed segmentation and targeting decisions, tailoring communications messages to relevant customer personas at relevant purchasing cycle stages.Plan, organize, and manage multiple tasks, program schedules, and project deliverables by adapting to change, prioritizing workload, and meeting deadlines successfully.Work with other stakeholders to define process improvements and enable marketing campaign automation to increase campaign efficiency and effectiveness.Manage external partners and support the administration of the marketing automation platform(s).Test and optimize campaigns for improved efficiency, deliverability, engagement, and performance.Adept at learning new techniques and adapting technology skills to quickly respond to market opportunities.Provide regular updates and thoughtful insights to internal and external partners regarding new functionality or improvements within the marketing automation platform(s); make sound recommendations to streamline processes, create synergies, and enhance performance while maintaining best-in-class marketing practices.Maintain current knowledge of channel best practices, laws (e.g. CAN-SPAM, CASL, GDPR, CCPA, TCPA etc.), and data governance policies to meet all compliance requirements.Assist with the creation of documentation and training materials for various processes in marketing operations.Evaluate new technology features and integrations to advance the campaigning ecosystem.May supervise one or more direct reports. Equal Opportunity Employer/Disability/Veterans
Qualifications:
RequiredBachelor's Degree in business, marketing, IT or other related fieldFive (5+) years of experience in the technical aspects of marketing campaign management and marketing automation in an agency setting or marketing departmentThree (3+) years of hands on marketing campaign automation experience with platforms such as Salesforce Marketing Cloud (preferred), Dynamics 365 Marketing (preferred), SAS Customer Intelligence, Pardot, Adobe Campaign, Marketo, etc.Experience with list development and segmentation, email creation, test and control strategies, quality assurance testing and troubleshooting, and email deployment and automationExperience with coding languages such as SQL, AMPscript, GTL or JSONExperience using data to develop actionable insights as well as analyzing key marketing metricsExperience in management of third-party vendorsExperience working with various levels of managementMust be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future PreferredRetail, travel or automotive experienceGlobal marketing experienceMobile marketing experience COMPETENCY BASEDResults OrientedWorking with a TeamPlanning and OrganizingDetail OrientedProblem SolvingCommunication
Summary
Company name: Enterprise Holdings
Remote job title: Senior Campaign Management & Marketing Automation Specialist
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location or timezone
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category
Marketing -
posted
686 days ago
United Stateshttps://www.remote.io/remote-marketing-jobs/senior-campaign-management-and-marketing-automation-specialist-31241