PPC Specialist

As a PPC Specialist, you will be responsible for planning, executing, and optimizing our paid campaigns across various platforms including Google Search, Google Display, YouTube, Facebook, and Instagram. Your primary goal will be to generate high-quality leads for our B2B clients, ensuring a strong return on investment for their marketing spend. This role requires a deep understanding of PPC best practices, data analysis, and the ability to optimize campaigns for maximum ROI.

Key Responsibilities:

Campaign Strategy and Execution

• Develop and implement PPC strategies tailored to the unique needs of B2B clients.
• Manage and optimize campaigns on across multiple channels, including Google Search, Google Shopping, Google Display, Facebook, * LinkedIn, and other platforms as needed.
• Conduct keyword research and selection to target the right audience.
• Perform comprehensive keyword research and analysis to identify high-performing keywords and develop effective ad campaigns.
• Collaborate with the marketing team to align PPC strategies with broader marketing initiatives and target audience segments.

Performance Monitoring & Optimization

• Continuously monitor campaign performance and adjust bids, ad copy, and targeting to maximize ROI.
• Analyze data to identify trends, insights, and areas for improvement.
• Conduct A/B testing to optimize ad performance and landing page effectiveness.
• Manage campaign budgets effectively to ensure cost-efficiency and maximize ROI.
• Focus on driving high-quality leads that convert into sales for B2B clients.
• Collaborate with the account managers to ensure lead quality and follow-through.

Performance Analysis and Reporting:

• Regularly track, analyze, and report on campaign performance using tools like Google Analytics and other reporting platforms.
• Prepare detailed reports on campaign performance, including key metrics and actionable insights.

Skills & Qualifications:

• Proven track record of developing successful paid media advertising strategies and planning that significantly increase ROI for B2B clients.
• Strong analytical skills and experience with data analysis and reporting.
• Excellent understanding of conversion tracking and analytics.
• Expert knowledge of all paid media performance advertising channels based on hands-on experience of managing resources to produce results.
• Excellent understanding of keyword research and campaign optimization techniques.
• Familiarity with A/B testing methodologies.
• Proficient in using Google Analytics and other reporting platforms.
• Strong written communication to present strategy and interpretation of data.
• Ability to work independently and as part of a team.
• Experience working with agencies or multi-brand businesses is a plus.

Compensation

Our project-based compensation model means you'll be paid per deliverable. Each deliverable will have a predefined rate, determined by its complexity, scope, and expected time investment. This structure allows for flexibility and rewards efficiency, enabling you to take on projects that match your expertise and availability.

Join Our Team:

If you're ready to take on exciting marketing projects and join our dynamic, virtual team, apply today through this posting! Please include your resume and provide a written or video (preferred) response answering the following questions:

• Describe an example of your most successful Google Ad and Facebook Ad campaigns so far? What results did you achieve?
• What are some of your go-to tools for developing a campaign strategy?
• What optimization tactics would you use if a Facebook campaign is not delivering results?
• How proficient are you in SEO tools, and can you briefly describe your experience using them to improve website performance and search engine visibility?

We will be making a decision very quickly for this role, so please don't delay sending us your resume and answers above. Let's create amazing marketing campaigns together!