data.ai is the mobile standard and the trusted source for the digital economy. Our vision is to be the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients to create winning digital experiences for their customers.

We care deeply about our high-performance culture and operate as a global team. We put our customers at the center of every decision [Customer First], follow through with what we say we are going to do [Own It & Deliver] and propose solutions, not just issues [Challenge, Them Commit] to Win As A Team.

We are a remote-first company and we trust our people to get it done from the location that works for them.

What can you tell your friends when they ask you what you do?

The role will oversee all marketing for Latam, driving both business goals for the region and helping data.ai fulfill its global marketing initiatives. You will work closely with the company's sales team in Latam and marketing leaders.

You will be responsible for and take pride in...

Building out data.ai's Latam marketing roadmap to market our app analytics and data platform to Latam's most influential companies in the technology, gaming, investment, mobile commerce, and media industries
Providing air cover for the Latam Sales team's field activities, driving forward data.ai's business objectives in the region, including brand awareness, user growth, lead generation, and new business revenue
Communicating data.ai's unique value proposition to target companies that dominate the Latam tech landscape
Driving externally facing, benefits-oriented messaging that aligns with customer and prospect needs across the region. This includes PR, thought leadership content, customer success stories, webinars, fact sheets, blogs, and sales materials in collaboration with global and regional marketing teams
Directing all paid online activities, including SEM, PPC, inbound, social media, and content syndication across the Latam market
Creating, managing, and executing multi-channel programs to drive customer acquisition and retention
Spearhead the creation of content and creative for campaigns including landing pages, ad copy, banner ads, videos, etc.
Analyzing and evaluating campaign impact in collaboration with Demand Generation to inform a better understanding of future content needs
Measure campaign performance against the Latam pipeline and revenue goals/KPIs

You should recognize yourself in the following...

5-8 years of marketing experience with mobile apps and/or B2B SaaS technology industry background
Native Portuguese speaker with conversational proficiency in English and Spanish
Experience in PR across both journalists and agencies
Experience leveraging social media and social influencers in Latam
Bachelor's degree (MBA is a plus)
Clear knowledge, expertise, and passion for the App industry both in Latam and globally. Able to create compelling messaging for app professionals
Latam marketing experience and a strong understanding of what works in the local region
Ability to drive a high-growth and high-quality lead pipeline through well-engineered content marketing and lead-generation programs
Strong record of delivering results and partnering with sales teams to enable them to achieve or exceed quota
An entrepreneurial spirit with a can-do positive attitude
Natural leader who can effectively communicate a vision and motivate others
Strong quantitative and analytical skills
Energy and creativity are key characteristics that describe you and the projects you lead. You make it happen. Boom!
You're a mobile fanatic, positively curious, and a technology enthusiast

Some of the total rewards we offer...

Unlimited access to the online learning platform Udemy to help you develop your skills
Virtual initiatives and events to keep you connected with your colleagues
And much more

Ask your recruiter for a full list of total rewards and benefits specific to your region!

Yes, I want this job!

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Summary
Company name: data.ai
Remote job title: Marketing Manager, LATAM
Job tags: Customer Acquisition, mobile, Online Gaming