data.ai is the mobile standard and the trusted source for the digital economy. Our vision is to be the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients to create winning digital experiences for their customers.

We care deeply about our high-performance culture and operate as a global team. We put our customers at the center of every decision [Customer First], follow through with what we say we are going to do [Own It & Deliver] and propose solutions, not just issues [Challenge, Them Commit] to Win As A Team.

We are a remote-first company and we trust our people to get it done from the location that works for them.

What can you tell your friends when they ask you what you do?

I drive customer conversion and increase the efficiency of the marketing-to-sales funnel. I qualify and convert marketing-generated leads through a range of activities. I am involved in all areas of marketing demand generation, prospect, customer, and product marketing email communications.

Our Team obsession is "Pipeline". I bring positive energy to the team!

You will be responsible for and take pride in...

Developing a strategic perspective on the prospect journey, from first touch to sales handoff, and a program of marketing automation to match this journey
Working with the B2B marketing team to define our account-based marketing strategy to drive opportunities for new business, upsell, cross-sell, and renewals
Constructing and optimizing prospect and customer nurture workflows
Being a strategic partner to the Revenue Ops Team in building and maintaining database segmentation
Work with the Sr. Customer Marketing Manager to develop and manage our Global customer lifecycle onboarding and retention programs (AMER, EMEA, APAC), and use data to identify customer journey gaps and opportunities.
Develop and manage lifecycle programs and campaigns, including goals, strategies, and execution. Identify data/insights gaps, and drive measurable incremental growth and/or product engagement to improve customer experiences.
Develop a roadmap for testing and analysis of nurture flows and campaigns to continuously make suggestions and improve impact and campaign performance.
Partner with Campaign Managers, Product, Content, Customer, and Field Marketing to build go-to-market campaigns.
Build playbooks for Customer Success and the Sales team to maximize the impact of Lifecycle campaigns.
Act as an advisor on all things Marketo including best practices.
Maintain email database, monitoring for opt-outs, data overages, sync errors, forms, and other maintenance activities.
Build, measure, and analyze revenue-driving activity, working closely with the wider marketing team to drive transparency around performance.
Read out on performance to Marketing and Senior Staff when requested.

You should recognize yourself in the following...

5+ years of experience in CRM/Digital Marketing for a SaaS company
Marketo certified, proficient use of Salesforce
Good experience with HTML
Proficiency in marketing automation best practices
Excellent written communication and copywriting skills
Comfortable with implementing localized projects
Strong project management skills
Strong presentation, problem-solving, and analytical skills
Ability to influence and get the job done across multiple LOBs and teams
Proactive mindset with regard to spotting opportunities and acting quickly
Strong attention to detail
An ability to thrive under tight deadlines

Compensation

$140,000 - $190,000 (base salary)

We also provide an annual bonus based on individual and company performance

We want to hire the best of the best, so our pay is highly competitive. And that's not all! Some of the total rewards we offer...

Paid leave, so long as you promise to come back!
90-Day Passport program - work from anywhere in the world for 90 days a year
Unlimited access to the online learning platform Udemy to help you develop your skills
Virtual initiatives and events to keep you connected with your colleagues
Generous Employee Referral Bonus program
And much more

Individual pay decisions are based on several factors, including qualifications for the role, experience level, skill set, location, and balancing internal equity relative to other data.ai employees. Candidates offered roles will be in the range based on these factors.

Ask your recruiter for a complete list of rewards and benefits specific to your region!

Yes, I want this job!

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Summary
Company name: data.ai
Remote job title: Lifecycle Marketing Manager
Job tags: EMEA, Marketo, Artificial Intelligence