Influencer Marketing Manager

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We're a mission-driven, high-growth organization that's powered by science, technology, and world-class talent.

As we embark on a journey of growth, we're looking for a dynamic Influencer Marketing Manager to join our Brand team. This person will lead the charge in building and scaling our ambassador program and influencer marketing initiatives. They will be at the forefront of shaping how Noom engages with and builds its community. This high impact role requires a strategic thinker who can develop and implement initiatives that not only foster brand advocacy but also contribute significantly to revenue growth.

If you are passionate about health and wellness, have a strategic mindset, and thrive in a dynamic and fast-paced environment, we invite you to join our team and play a key role in driving the success of Noom's ambassador and influencer marketing initiatives.

What You'll Be Doing

• Ambassador Program Development:
• Design and launch a comprehensive ambassador program from the ground up, aimed at turning VIP customers into enthusiastic brand ambassadors.
• Create and manage program guidelines, incentives, and communication strategies to foster engagement and advocacy among ambassadors.
• Establish and nurture relationships with key ambassadors to create a steady stream of always available user generated content for Noom to utilize in marketing campaigns.
• Drive a referral program via brand ambassadors to create a new channel of organic, word of mouth customer acquisition.
• Influencer Marketing Strategy:
• Develop and execute a performance-driven influencer marketing strategy to increase brand awareness, drive traffic, and generate revenue.
• Identify and build relationships with influencers aligned with Noom's brand values and target audience.
• Collaborate with influencers to create compelling content that resonates with their audience while aligning with Noom's messaging.
• Revenue Growth and Performance Metrics:
• Set and track key performance indicators (KPIs) for both the ambassador program and influencer marketing initiatives.
• Optimize strategies based on performance data to ensure maximum ROI and revenue generation.
• Provide regular reports and insights to leadership on the impact of ambassador and influencer efforts on customer acquisition and brand reach.
• Cross-functional Collaboration:
• Work closely with the marketing, social media, and customer success teams to integrate ambassador and influencer initiatives seamlessly into broader marketing campaigns.
• Collaborate with internal stakeholders to align ambassador and influencer activities with overall business goals.
• Work with paid marketing & creative teams to utilize and track the success of ambassador UGC in ads.
• Contract Negotiation and Relationship Management:
• Negotiate contracts with influencers and ambassadors, ensuring mutually beneficial terms that align with Noom's objectives.
• Foster positive and long-term relationships with ambassadors and influencers to ensure continued collaboration and advocacy.

What We're Looking For

• 5+ years of experience in ambassador and influencer marketing, with a successful track record of building and scaling programs from the ground up.
• Strong analytical and data-driven decision-making skills to measure and optimize campaign performance.
• Excellent written and verbal communication skills, with the ability to effectively convey Noom's brand message to diverse audiences.
• Proven ability to work collaboratively in a cross-functional team environment.
• Creative thinker who can bring fresh ideas and innovative approaches to ambassador and influencer marketing.
• Experience using ambassador & influencer management software - referral software is a plus.

What Makes This Job Amazing

• You'll be helping millions of people lead healthier lives every day
• You'll experience huge learning & professional growth opportunities. Noom believes in supporting you; we'll cover the cost of books, courses, conferences... you name it!
• You'll become part of our transparent, high-performing, and close-knit team
• We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.

Base Salary

• The US base salary range for this full-time position is $111,000-$151,000.
• Our salary ranges are determined by role, level, and location. The range displayed on each job posting is based on Noom's estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, scope, and location. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Location: New York, NY, USA
• Remote location(s): United States.
• Your recruiter can share more about the specific compensation package for your preferred location during the hiring process

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain's have all named Noom a Best Place to Work including being named on Fortune's lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email accommodations-help@noom.com.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.