Head of Global Marketing Campaigns


Remote job description

Productboard is the leading product management system that helps product management teams to get the right products to market, faster. It is essentially a system of record for any and all products. Over 4,900 customer-driven companies like Zendesk, Disney, VMware, Avast, UiPath, and Marriott use Productboard to gather customer feedback, analyze user data, prioritize product roadmap, and collaborate with everyone else in the team with a clearly communicated goal. Their end-to-end product management system provides clear objectives for all teams and aligns colleagues around the product development vision and process. Think CRM but specifically designed for the product needs of any modern organization making digital products.

Along with its intuitive, yet feature-rich platform, Productboard enables teams to easily integrate with other engineering task management tools such as JIRA, Slack, Trello, PivotalTracker, and GitHub and with systems full of valuable customer insights such as Intercom, Zendesk, CRM systems, NPS systems, and many more. With a manageable and customer-friendly user interface, it provides in-depth backlog customer feedback and information for product managers to use for product development.

Everyone deserves to work on products that will be used, enjoyed, and loved - products that matter. It's Productboard's mission to help product makers across the globe create exceptional products that resonate with customers deeply on both functional and emotional levels. With Productboard, every team can make things that matter - together.

We're looking for a passionate, creative, data-minded Head of Global Marketing Campaigns to drive high-impact brand awareness and demand generation campaigns. This leader will architect overall brand and demand campaigns for global markets, coordinating all marketing functions for successful integration, implementation, optimization, measurement and reporting. This role sits at the center of Productboard's voice to our global markets and requires confident orchestration of all marketing tactics to varied audiences, personas, regions, markets and industries. The successful candidate for this role will understand clearly how brand generates demand, be laser-focused on results, never satisfied with good enough and always looking for ways to improve and optimize programs, processes and impact for sales.

Responsibilities include:

  • Align and collaborate with sales and marketing leadership in defining global campaign themes, objectives, goals, KPI's, tactics & audiences for Brand Awareness and Demand Generation campaigns
  • Strategic coordination of integrated campaign tactics through cross-functional global marketing teams
  • Develop, publish and be accountable to goals and KPI's for campaign and campaign elements
  • Develop bold and compelling campaign messaging and flow through to team for consistency across tactics
  • Map out campaign tactics for awareness, demand, acceleration, loyalty and enablement programs based on campaign goals
  • Develop programs targeting key personas and all stages of the buyer journey from awareness through to purchase & loyalty
  • Orchestrate deep audience segmentation for tactics including but not limited to: installed base, regional, partners, persona-based, pipeline-stage based, buyer-behavior-based, buyer-journey-stage based and whatever other targeted segmentations for which your brilliant mind sees a hook
  • Determine communication/collaboration strategy for alignment with global team members
  • Partner with sales and marketing counterparts to identify, implement and test tactics in various global regions
  • Lean heavily on data to inform decisions about campaign effectiveness, for different personas, regions, buyer journey stages, etc.
  • Leverage analytics and real-time reporting for optimization of in-process campaigns
  • Map buyer journey by persona to build relevant content; leverage buyer intent technologies to ensure promotion at the correct stage of the journey
  • Collaborate with internal and external writers and designers to provide direction and requirements for program assets, including white-papers, infographics, videos, and other campaign materials
  • Work with marketing operations team to plan, coordinate and track all outbound activities through the Marketo marketing automation platform
  • Monitor and analyze lead behavior to understand how our inbound marketing activity turns into customers, their buyers journey and continually refine the process to convert customers
  • Actively communicate program plans, activities and results to cross-functional teams

What we want from you:

  • 7-10 years' of experience running marketing campaigns for a global B2B SaaS technology company
  • Proven experience in orchestrating large global campaigns
  • Experience in global markets
  • Strong project management and organization skills, extremely detail oriented
  • Demonstrated expertise in campaign strategy, objectives, tactics, audience segmentation, and effective collaboration with team members
  • Confident, well-spoken and effective communicator
  • An interest, understanding, and empathetic ear for product managers, product makers and the process of creating exceptional products.
  • Direct experience creating and executing multi-channel integrated marketing campaigns, including the integration of online, offline, influencer, partner and direct mail components
  • Proficient in testing and leveraging data for driving informed decisions
  • Proficiency in, and basic knowledge of Marketo or similar marketing automation software
  • Ability to manage and adapt quickly to change and respond positively and flexibly when addressing shifting or competing priorities

You can look forward to the following benefits:

  • Competitive compensation, stock options, company 401k
  • A budget for your professional development and ongoing learning
  • 4 weeks of paid vacation and paid sick days
  • 1 Volunteer Day per year for you to help causes close to your heart
  • Lunch delivered to your home
  • Mental Wellness Program to support your well-being and self-care
  • Company contribution to gym and wellness memberships

Commuter benefits

  • Team events, such as happy hours, off-sites, and retreats abroad
  • Company contribution and access to best-in-class health benefits and your own Headspace membership

About our culture

At Productboard, values aren't just something we like to talk about, they're something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard.

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and our Diversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change.

Company name: productboard
Remote job title: Head of Global Marketing Campaigns
Job tags: software

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