Email Marketing Manager

About The Position

About us:

Fireblocks is a groundbreaking VC-backed startup that delivers an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets. Fireblocks enables exchanges, lending desks, custodians, banks, trading desks, and hedge funds to securely scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. Fireblocks serves over 725 financial institutions, has secured the transfer of over $1.75 trillion in digital assets, and has a unique insurance policy that covers assets in storage & transit.

Overview of the role

Fireblocks is looking for a talented Email Marketing Manager to lead our email marketing strategies. Your main duties include end-to-end creation and execution of email marketing campaigns, email copywriting, managing the email database, designing newsletters, and more. You will collaborate with the Fireblocks marketing team to support cross-channel brand awareness and lead generation campaigns. You will be expected to own and improve Fireblocks' email marketing campaigns, maintain a consistent cadence for customer and prospect emails, and create engaging emails to drive email campaign performance.

Responsibilities

• Implement, execute, and optimize all email marketing efforts
• Create, design, and optimize email templates with graphics, personalization and/or advanced features
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
• Create smart emails lists based on behaviors (i.e. past email engagement, website interactions, lead score) and buyer journey
• Ensure prompt, accurate, and error-free communication with customers to maintain relationships and minimize unsubscribes
• Develop roadmaps for processes, A/B tests, and promotions via email
• Ensure emails follow industry best practices and adhere to privacy policies on a global scale (GDPR, etc.)

Requirements

• At least 3+ years of digital marketing, marketing analytics, or email marketing experience at a B2B SaaS company, ideally in blockchain, cybersecurity, crypto, or Fintech
• Proficient with Hubspot
• A flair for writing and collaborating on a great copy -- Subject lines are your jam and A/B testing excites you
• Creative with attention to detail
• Knowledge of latest digital marketing trends
• Critical thinker and problem-solving skills
• Proven ability to work cross-functionally in a fast-paced environment with strong time-management skills and ability to adhere to tight deadlines