Director, Web Strategy

A bit about us

Lever's vision is connecting human potential to meaningful work. Hiring is the most strategic challenge that every company faces, and Lever is one of the most recognized brands in talent acquisition software. As the innovation leader in our space, we are searching for great people to join us and push further.

We are proud of the company we've built so far, but we are even more excited for what is yet to come. Our 5000+ customers include global leaders, startups that are disrupting industries, and businesses around the world. Lever has raised $123 million in funding, most recently a $50M Series D in November 2021.

With an overall gender ratio of 50:50 women and men, Lever is also fiercely committed to building a team culture that celebrates diversity and inclusion. We have been certified as a "Great Place to Work", along with "Best Company Outlook 2022," and "Forbes Best Startup Employers 2022," and the list keeps growing! Our people are Lever's biggest competitive advantage. For more information on our team culture, visit https://inside.lever.co/.

The challenge

Lever seeks a talented Director of Web Strategy to lead our company's web and digital marketing efforts. The successful candidate must possess excellent leadership qualities to maximize the talents of our team and partner agencies. We have many stories to tell about the rapidly changing world of applicant tracking and talent acquisition to our customers and how we're helping organizations transform their sourcing and hiring efforts to drive and deliver powerful business outcomes. Our goal is to have an informative, disruptive, and interactive website, more importantly, to be scalable that drives conversions that lead to revenue. You are a website expert with skills in strategy, analytics, project management, development, coding, and creative design to own the back-end development and execution of our marketing web properties.

As the web strategy leader, you will work closely with the broader marketing team and organization to develop digital experiences that help drive business growth and create opportunities for our customers to have quality engagements with Lever. We are in a fast-paced category; this position requires working under tight deadlines and with maximum flexibility.

The opportunity

This is an excellent opportunity for a marketing professional interested in owning and designing the next generation of Lever digital properties that will drive departmental and organizational goals. This role has high exposure cross-functionally and with executive leadership. Our website is our largest digital footprint that exemplifies our category leadership and brand. Suppose you are inspired by our goal to inform, disrupt, and drive engagement while building, testing, measuring, and optimizing for superior results. In that case, this role will continue to offer you professional growth and deep satisfaction. As a functional leader driving results, you will report to our Senior Director of Growth Marketing and have the opportunity to build, mentor, and inspire team members to grow and optimize our web marketing presence.

The team

Lever's Marketing team is a tight-knit team with diverse backgrounds--our mission is to build a strong brand and sustainable demand for Lever by showcasing a product and experience our prospects and customers can't live without in order to change the industry's mindset around hiring.

The skill set

• Passion for web strategy and marketing
• 6-8 years of Digital experience in B2B SaaS environments leading highly engaging digital properties (website, micros-sites, portals, online-learning/academies, and communities).
• Expert in WordPress and proficient in JavaScript, HTML, CMS, CSS, bonus experience with WordPress page builders such as Elementor and ACF advanced fields
• 4-6 years of experience managing a roadmap and timelines. Providing direction, guidance, and QC to the team, including direct and indirect reports focused on creative, engineering, content, operations, and demand generation.
• 4-6 years of experience managing a corporate website, front-end development, website auditing, GDPR compliance, third-party tracking, security best practices, and speed performance optimization.
• Experience driving the strategy, roadmap, and execution of conversion optimization tests and data-driven initiatives.
• Develop User Insights to effectively research, journey map, storyboard, and test user experiences.
• The ability to work well with ambiguity and lead projects to completion - preference if you've managed projects leveraging project management tools (We use asana, but Wrike, Monday, etc. work as well)
• Solid eye for design and UX design and experience working with design and UX research tools (e.g., Figma, Photoshop, and user survey and heat-mapping platforms.)
• Working knowledge of marketing automation platforms and technology stack (Marketo, SFDC, Google Analytics & Tag Manager) and other common applications (integrations, heat mapping, a/b testing, chat, personalization, analytics, ABM, etc.)
• Familiarity with best practices in web marketing technology, including a strong understanding of Google Analytics, Marketo and experience with testing tools.

Within 1 month, you'll

• Complete Ramp Camp, our comprehensive onboarding program designed to get you up to speed on all aspects of the business with a cross-functional cohort of new Leveroos. You'll learn about our business, product, vision, and team and understand how your role fits into Lever's broader organization.
• Meet with key stakeholders from Marketing, Sales, Customer Success & Support, People (HR), Legal, and other teams to better understand our industry, competitors, business, OKRs, and differentiators and how your work fits in.
• Initiate and complete a website audit - understand the technology, applications, code, performance, etc., that is happening in the current domain
• Identify opportunities in our technology and partnership abilities in order to scale to business needs.
• Review current roadmap and strategic goals to understand directionally where we need to drive web before the end of the fiscal year.

Within 3 months, you'll

• Stabilize and establish best practices and processes
• Analytics Evaluation - to understand what we are measuring and enhancements
• Create testing strategy roadmap for VWO
• Establish benchmark report and goals (department and quarterly OKRs)
• Update current roadmap based on the audit to address the next steps to increase website performance

Within 6 months, you'll

• Optimize the website to enhance SEO, UX, Navigation, and Journeys
• Optimize Google Tag Manager to manage all web tags, minimize duplication, create triggers and manage customizations efficiently
• Make recommendations on website improvements/optimizations to further growth.
• Audit Content Messaging and set conversion goals
• Reassess your benchmark and set new goals as a part of setting your quarterly OKRs.

Within 12 months, you'll

• Maintain website optimization on all our global web properties
• Establish best practices for digital efforts for direct and social marketing
• Share best practices to include internal properties (e.g., support site, communities, etc.)
• Outline 12 to 24-month plan to continue to drive revenue and measure through the website
• Outline specific web journeys for our personas
• Amplify the search capabilities of our website
• Communicate a quarterly roadmap and calendar, internally, to communicate changes coming to the website with justification.
• Is this role not an exact fit?
• Sign up to stay in touch, we'll let you know when we have new positions on the team.

The Lever story

Lever is a leading Talent Acquisition Suite that makes it easy for talent teams to reach their hiring goals and to connect companies with top talent. Lever is the only platform that provides all talent acquisition leaders with complete ATS and robust CRM capabilities in one product, LeverTRM. The Lever Hire and Lever Nurture features allow leaders to scale and grow their people pipeline, build authentic and long-lasting relationships, and source the right people to hire. Lever Analytics provides customized reports with data visualization, see offers completed and interview feedback, and more, to inform strategic decisions between hiring managers and executives alike.

Our platform also enables companies to hire with inclusivity in mind, helping eliminate any hiring bias. Lever supports the hiring needs of more than 5,000 companies around the globe including the teams at Netflix, Spotify, Atlassian, KPMG, and Nielson. For more information, visit https://www.lever.co/.

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