Director, Paid Media

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That's the power of data in motion in action-giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we're building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.

We're looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent's enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow-whether you're just starting out in your career or managing a large team, you'll be amazed at the magnitude of your impact.

About The Team:

The Confluent Growth and Marketing team is the engine building awareness and generating demand for the leading streaming platform based on Apache Kafka. We are category breakers, market definers and powerful technical persuaders, helping every enterprise realize the power of streaming data. Our ability to think outside-the-box and bring together diverse skill sets allows us to define new roads to build an enterprise business unmatched in the industry. We tackle massive challenges and have fun solving them as a team.

About the Role:

We are looking for a highly motivated, accomplished paid media marketing leader to join Confluent's marketing team. This is an ideal role for someone looking to lead a team with ownership of a global multi-million dollar annual budget across various digital platforms. This highly cross-functional role will collaborate daily with our campaigns, lifecycle, sales, operations, analytics, finance, and product marketing teams.

The Director of Paid Media is responsible for developing a strategic paid media approach to drive demand and generate pipeline. This role will be accountable for owning and implementing paid media strategies across several channels and campaign optimization while continuing to scope out new channels and opportunities to improve and scale the performance of the program.

What You Will Do:

• Own an 8-figure performance marketing budget to drive growth through paid media channels
• Monitor performance metrics regularly to drive decision-making and ensure progress towards pipeline targets
• Streamline operations and processes to scale these channels efficiently across global markets
• Understand the overall business, marketing, and sales priorities, and translate that into a paid digital media strategy to drive demand and generate pipeline.
• Establish OKRs, track and manage performance, and make data-informed decisions to guide approaches towards optimization, content, landing page, and creative tactics
• Measure, analyze, and communicate weekly and monthly paid media performance to internal team members and senior leadership
• In partnership with finance and ops, establish the performance targets, financial guardrails, and processes to guide budgeting decisions
• Scope out and test new channels, platforms, tools, and systems to improve performance
• Manage and develop a high-performing team to achieve targets
• Partner with marketing and sales teams to build account-based marketing strategies to drive awareness and qualified sales opportunities.

What You Will Bring:

• 8+ years of experience developing and executing advertising strategies that deliver on key acquisition, engagement, and retention goals for SAAS businesses
• 5+ years of direct experience managing and developing a team
• Expertise in managing 8-figure spend across paid search, display, social, etc.
• Ability to build comprehensive end-to-end reports for executive leadership across departments
• Detailed-oriented while maintaining the ability to see the overall picture and challenge the traditional path
• Data-driven with strong quantitative and analytical skills
• Strong problem solving with a track record of a "test & learn" mindset
• Excellent team player who values other views and can earn stakeholder confidence quickly and exert influence
• Strong executive communication and ability to effectively share program strategies, results, and insights with a large audience

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Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Confluent requires all employees (in office and remote) in the U.S. to be vaccinated for COVID-19. Consistent with federal, state, and local requirements, Confluent will consider requests for reasonable accommodation based on medical conditions/contraindications or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.