Director of Demand Generation

At Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics - Daylight for anxiety, and Sleepio for insomnia - are available anytime and anywhere to help people overcome their mental health issues.

In pursuit of our mission, we've pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations, including CVS Health and the UK's NHS. Through product innovation, robust clinical evaluation, and a commitment to equity at scale, we are designing the next generation of medicine and the future of mental health care.

Big Health is a remote-first company, and this role can be based anywhere in the US. We encourage you to apply even if you don't meet 100% of the job requirements. To learn more about working at Big Health, visit Built In or Glassdoor. Join us.

About the Role

Big Health is seeking a seasoned data-driven, growth-minded demand generation marketer to build and drive our pipeline across employers, health plans, health systems and PBMs.

In your role as Director of Demand Generation, you will deploy creative, scalable and integrated channel marketing campaigns that effectively drive pipeline leads. Acting as a strategic business partner to our sales and business development teams, you will accelerate and optimize pipeline to increase revenue through the creation and execution of ABM marketing strategy. You will craft and execute a marketing plan to achieve KPIs, and ensure delivery of quarterly sales and growth targets.

This is a high-impact position that will require creative acumen, strategic thinking, an analytical mindset, exceptional project management skills, and a willingness to roll up your sleeves to drive execution. You understand the true meaning of multi-channel and you use it to drive growth for a category creator, with the runway for growth of pharma (our products are digital pharma).

What You'll Do:

• Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads (self-funded employers, health plans, health systems)
• Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot) to better nurture existing accounts and help move them into the pipeline, while maintaining the integrity of our database
• Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
• Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness, interest, and engagement
• Refine operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend
• Closely collaborate with Sales and Business Development teams to deliver the most effective, out-of-the-box creative campaigns to increase 10x top of the funnel

What You Bring:

• 5+ years of B2B demand generation marketing experience, preferably in digital health, digital therapeutics, or condition management
• Deep expertise in best techniques on ABM and Enterprise demand gen experience focused on employers, health plans, and health systems
• Strong analytical ability, specifically around program measurement and ROI, and program execution skills
• Knowledge of digital marketing is essential including experience extending field programs to digital marketing tactics for integration and alignment
• Strong project management skills and experience with superb attention to detail and ability to develop copy and leverage marketing automation and CRM tools
• Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Hubspot and Salesforce.com
• Proven experience in managing the creation of marketing materials: Drip campaigns, nurture campaigns, ABM automation programs, SDR/BDR integrated programs
• Ability to collaborate with strategic industry partners for events, webinars, and content in a way that adds value to our accounts and exposes Big Health to net new accounts
• Experience influencing and communicating products to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
• Ability to thrive in a fast-paced environment, highly collaborative and strategic thinker

Life at Big Health:

• Be part of a team that includes clinical psychologists, software engineers, business leaders and even a former karaoke entrepreneur [shh... it's a secret]
• Surround yourself with the smartest, most enthusiastic, and dedicated people you'll ever meet, but who listen well, learn from their mistakes and when things go wrong, generously pull together to help each other out
• Check out our values - they're a living, breathing part of our culture
• Enjoy benefits including a generous vacation policy, professional development fund, flexible working locations and more
• Competitive salary packages including stock options

Because we are on a mission to bring millions back to good mental health, we believe it's essential to reflect the diversity of those we intend to serve. We're an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect.

Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Big Health participates in E-Verify and will provide the federal government with Form I-9 information from all new employees to confirm that they are authorized to work in the U.S. Big Health does not use E-Verify to pre-screen applicants.