Director of Content Marketing

Who we are

Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population. We help developers and companies with billions of lines of code to create the software you use every day. In enabling more people to code, we believe we will create economic opportunities across the world and will drive progress that benefits everyone.

It's an exciting time to join Sourcegraph. Our company is growing rapidly: we've experienced 4x year-over-year revenue growth and our $125M Series D from Andreessen Horowitz and $50M Series C from Sequoia have given us the opportunity to make big ambitious bets on our future. We have a huge market (every company that builds software) and massive opportunity (most developers haven't even heard of code search yet, but once you've used it, you can't live without it--just like Google web search). By continuing to hire exceptional people, we have the opportunity to make Sourcegraph one of the biggest technology companies in the world.

Why this job is exciting

Please note: This is a temporary role from January - May 2022

We're seeking an intuitive storyteller to lead Sourcegraph's content marketing efforts. You'll have the opportunity to make a huge impact on a rapidly growing, highly successful business; this role will craft our content marketing strategy, shape our brand voice, and help make Sourcegraph a trusted resource for developers.

We're looking for someone with a passion for no-fluff, big-impact marketing, incredibly high standards for quality, and a knack for distilling the complex. You'll be responsible for curating meaningful storytelling moments throughout the year as well as leading day-to-day content efforts across Sourcegraph's blog, website, social channels, virtual events, new media, email marketing, and sales and lead gen assets.

You should have proven experience creating compelling content that converts across each brand touchpoint (long form, social, landing pages, email, etc). You understand the critical role content plays in guiding our developer audience through every step of the customer journey, and you leverage data and research to optimize for brand awareness and credibility, increased inbound traffic and organic search rankings, high quality leads, and revenue growth.

An ambitious and empathetic people manager, you have previous experience building and inspiring a team of full-time teammates and contract writers to achieve business goals. You like to roll up your sleeves and get hands-on as a writer and editor, too.

Responsibilities:

• Act as a steward of the Sourcegraph brand ensuring quality and cohesiveness across all content development
• Create full-funnel content journeys
• Define and report on content performance, website traffic, and audience growth.
• Use data to measure results and inform planning and strategy development
• Define agile content process definition and application
• Develop a localization strategy for marketing content

In the first 30 days, you will...

• Create a comprehensive content marketing strategy
• Collect feedback from customers and internal teams to create and prioritize Sourcegraph's content pillars (themes).
• Immerse yourself in relevant industry news and trends to guide thought leadership and customer/partner/influencer content collaboration.
• Evaluate available data to determine which content topics and types are top performers.
• Define content marketing goals.
• Identify and implement necessary tools (content management system, digital asset management system, community tools)..
• Create and evangelize internal editorial guidelines.
• Create a blog plan.
• Create an email marketing plan.
• Create social and new media content plans.
• Prioritize high impact lead generation and sales enablement assets and begin to build a content repository.
• Encourage and support internal authors.

In the first 60 days, you will...

• Build an editorial calendar
• Develop and train colleagues on our editorial process.
• Lead the execution and governance of global content marketing plans.
• Identify SEO opportunities and make a plan to optimize about.sourcegraph.com for organic traffic.
• Define core content categories.
• Support PR and Product Marketing teams in GTM strategy.
• Lead ideation for visuals supporting written and/or video content, including guiding the storyboarding process.
• Represent the content marketing perspective in internal resourcing and prioritization discussions
• Report on content marketing metrics.

In the first 90+ days, you will...

• Improve conversion rates by mapping content to every stage of the customer journey.
• Audit our content across all owned channels to identify easy wins and opportunities for expansion.
• Storyboard the customer journey to unify content across each customer touchpoint.
• Experiment to identify the content and channels that resonate best with our developer audience.
• Ensure continuity across channels.
• Build a personalized nurture strategy to guide developers through the customer lifecycle.
• Build and measure the success of a Sourcegraph newsletter.
• Make Sourcegraph the trusted destination for developers with questions about our owned topics.
• We should be ranking when developers Google search relevant terms.
• Our audience should look forward to and share our blog posts, podcast episodes, and newsletters; subscribers should be growing at a steady pace.
• The Sourcegraph blog/Slack community/website/podcast should be the place devs go and link to for credible answers and information; referral traffic from relevant external channels should be rising.
• Lead gen campaigns should be successfully driving high quality leads.
• Sales should have a comprehensive repository of customer-tested resources.

About You

• Proven experience managing and scaling high performing teams.
• A superlative command of written language and exceptional communication skills. You give things a human touch and know how to catalyze moments of emotional connection with readers.
• Empathy for developers, and the ability to successfully identify the authentic angles that will make a story most compelling and meaningful to a specific audience.
• Experience building successful multi-channel content programs from the ground up, measuring results, and tinkering to optimize leads/conversions.
• Strong portfolio of published or professional samples across a variety of B2B marketing channels ?" you should be comfortable creating case studies, email and webcast content, ebooks, blog and social posts, ads, website copy, video clips, and more.
• Working knowledge of email marketing, marketing software and data-analysis tools.

Nice-to-have:

• Video, podcast, and photography production experience
• Git and/or coding experience

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If you don't meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Learn more about us

To create a product that serves the needs of all developers, we are building a diverse all-remote team that is distributed across the world. Sourcegraph is an equal opportunity workplace; we welcome people from all backgrounds and communities.

We provide competitive compensation and practical benefits to keep you happy and healthy so that you can do your best work.

Learn more about what it is like to work at Sourcegraph by reading our handbook.

We want to ensure Sourcegraph is an environment that suits your working style and empowers you to do your best work, so we are eager to answer any questions that you have about us at any point in the interview process.

Go back to the careers page for all open positions.