Digital Media Specialist

About Us
Telos Alliance is a global leader in audio, trusted by the biggest names in the media landscape. Telos Alliance's exclusive focus is to deliver innovative, intuitive solutions that inspire the creation of the most exciting and engaging audio experiences imaginable. No audio challenge is too big; no technology is beyond reach; no solution, large or small, is unobtainable. The Telos Alliance portfolio of product families includes Telos? Systems, Omnia? Audio, Axia? Audio, Linear Acoustic?, 25-Seven? Systems Minnetonka Audio?, and Telos Infinity?. Headquartered in Cleveland, Ohio, USA, with additional offices and dealers around the world, Telos Alliance supports the diverse needs of audio professionals around the world with best-in-class support 24/7.

Position Summary
The Digital Marketing Specialist is responsible for working with the Director of Content to develop, coordinate and execute projects and activities related to marketing the company, products, solutions, and services of Telos Alliance through digital channels. The primary function of this role is to curate and coordinate content for communications, deliverables, digital marketing, and marketing programs. The Digital Marketing Specialist will help plan and implement marketing initiatives and will assist in executing marketing strategies and objectives.

Essential Job Duties

• Creating and coordinating the publication and cross-platform promotion of content.
  • Direct the Telos Alliance Newsletter, Telos Alliance blogs, Social Media Properties (FB, Twitter, LinkedIn, YouTube, etc.).
• Moderate user-contributed content and related tasks.
  • Blog and Social Media comments.
  • Trade and broadcast group posts.
• Maintain marketing software database.
  • Monitor bounces, sends, opens. Proactively resolve bounces, provide feedback to sales and marketing, provide and implement solutions to improve engagement and maintain the contact database.
• Implement and execute marketing and advertising campaigns.
  • Assemble, test and prepare content, analyze and implement best practices based on SEO and campaign objectives.
• SEO Implementation.
  • Implement best practices for all content: blogs, website, YouTube, etc.
• Collaboration with the marketing director, manager, internal teams, clients and partners.
• Prospecting and retargeting campaign optimization
• Analyzing, testing and measuring results of campaigns
• Utilize Google Analytics and other web platforms to understand audience engagement and website performance
• Attending and participating in meetings, along with reaching out directly to understand strategy, positioning and messaging for future content and campaign development.
• Creation of marketing materials.
  • Direct the Telos Alliance Newsletter, press releases, company newsletter, direct emails, landing pages, brochures, campaigns, workflows, etc.
• Lead the coordination of content for the Company Newsletter.
  • Working with the team to develop theme, topics and curation of content.
• Understanding company product and brands.
  • Attend company tech talks, attend and participate in onsite dealer meetings, attend in house training events, proactively take steps to learn about the newest product to help with a better understanding of positioning in marketing materials, campaigns and activities.
• Campaign Reporting.
  • User data, trends and analysis based on current and past campaigns.
  • Provide feedback and suggestions based on campaign reporting to enhance future campaigns and activities.
• Continue to update job knowledge by participating in educational opportunities.
  • Subscribe and follow industry related publications, competitors, broadcast groups.
  • Read blogs, attend webinars, workshops, etc., to further gain knowledge on trends and best practices for content marketing, inbound marketing, SEO, etc.
• Accomplish organizational goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Qualifications

• Effective written and verbal communication skills.
• A high level of attention to detail.
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• Good organization skills.
• Digital marketing experience.
• Social Media experience.

Education and Experience

• Associates degree or higher in marketing, business, or a related field preferred, but not required.
• Prior work experience in administration, sales, or marketing a plus.
• Experience with direct marketing, market research, reporting research results.
• Experience with developing process improvement.
• Experience with Google Suite a plus - Gmail, Drive, Docs, Sheets, Calendar.
• Experience with Hubspot or similar inbound/content marketing a plus.

Physical Requirements and Working Conditions

• This job may be performed remotely or at the company headquarters in Cleveland, Ohio.