CRO / Conversion Optimization Specialist

Printify is a high-growth, print-on-demand platform that connects e-commerce merchants and print-on-demand manufacturers. We work in a fast-paced and ever-developing industry with endless growth opportunities.

Printify is a remote-friendly company with headquarters in Riga.

As a CRO/Conversion Optimization Specialist you will collect data, use your understanding of analytics, UX and A/B testing to find pain points and execute CRO campaigns on website content projects and landing pages to maximize conversion rate. This position requires a high-energy, self-motivated individual who thrives in a fast paced environment.

Your responsibilities

• Oversee and optimize website content (landing pages, blog posts, guides) to establish trust, make it function perfectly, convert well and deliver the best possible user experience.
• Collaborate with the Content Marketing Managers, SEO Specialists, Designers and WP Managers to incorporate conversion-driving functionality of our website content.
• Collect data on website metrics, heat mapping, A/B tests and user surveys to get a full visual perspective of how exactly users are using our website.
• Produce and present testing roadmap, CRO performance reports and recommendations on new feature implementation to optimize conversion.
• Prioritize optimization projects.
• Leverage design best practices.
• Understand, monitor, and improve key conversion metrics.
• Stay on top of CRO trends and best practices.

What you need

• 3+ years experience in marketing and CRO, content optimization.
• A strong understanding and hands-on experience with Google Analytics, Optimizely, Hotjar, A/B testing and other CRO optimization and website analytics tools.
• Strong analytical skills and understanding of the fundamental elements that convert visitors.
• Great project management skills to manage multiple projects in a fast-paced, deadline-driven environment.
• Ability to report and act on data to drive decisions, identify opportunities for improvement, and to validate the success of key site changes/enhancements.
• Excellent written and verbal communication skills in English to effectively communicate test results, insights and recommendations to internal teams.
• Excellent time-management and project management skills with strong attention to detail.
• Solid understanding of online content marketing strategies and SEO.
• A good understanding of persuasion techniques and consumer behavior.

What we offer

• Career development opportunities - mentorship, internal meetups & hackathons
• Learning budget as a % of your annual salary
• Stock options so you own a part of Printify
• Flexible work schedule, start your workday between 7AM and 11AM
• Health insurance to support your well-being (in Latvia and Estonia)
• A budget for health insurance and gym membership for remote employees
• Remote work is possible and encouraged from anywhere across Europe.
• We offer international relocation support for international candidates who wish to work in Riga or Tallinn.
• Modern & ergonomic office space in Printify House in Riga
• Access to the gym in Printify House.
• Free food in Printify House: breakfast, snacks, and Friday lunch.

Our team

• Printifyers come from more than 20 countries
• Our team has grown to more than 600 team members (and still growing!)