Senior Financial Analyst


Remote job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work?"whether it's from home, an office, or your favorite coffee shop?"while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


About the Team

We are looking for a Senior Financial Analyst of Marketing to join our team. This role will be a key business partner to marketing leadership. Along with supporting budgeting and forecasting, you will help own the weekly & monthly business review processes and partner with key cross-functional stakeholders to uncover business insights and communicate learnings to marketing and finance leadership.

About the Role

As a Senior Financial Analyst, you have both the ability to operate at the lowest level of detail and consider the big picture to drive strategic and investment recommendations. You have exceptional analytical capabilities and excel in data-driven decision making. This role will report to the Senior Manager of Marketing Finance.

About the Job

  • Own the weekly, monthly, quarterly and annual forecast for Incentives Marketing by leveraging cross-functional partnerships with Marketing Channel Leads and Data Science
  • Serve as the direct business partner to the head of Incentive Marketing, and collaborate closely with channel leads to uncover key trends and advise on capital allocation decisions
  • Improve and own the weekly business performance cadence to help identify areas where the business should double-down and inform the weekly forecast
  • Partner with DS and Growth teams on customer engagement and CAC/LTV analysis to guide our acquisition and retention strategies by channel
  • Evaluate new business and marketing opportunities from a finance perspective and provide recommendations to marketing and finance leadership based on ROI, payback, and strategic value
  • Develop, monitor, and drive deeper understanding of our KPIs across the marketing organization and identify opportunities to improve existing reporting processes and key metrics tracking
  • Ad hoc financial modeling and analysis, such as building KPI-based models and using SQL to self-serve data for analyses

About You

Minimum Qualifications

  • Bachelor's degree in Math, Economics, Finance, Business or other related field
  • 4-6 years work experience in a relevant field with demonstrated financial acumen and a track record of leveraging data for business impact
  • Highly proficient in advanced Excel modeling with strong attention to detail
  • Basic knowledge of SQL is required
  • Ability to use data to identify and quantify opportunities for growth or profitability improvement
  • Demonstrated experience thinking strategically about complex business problems, developing frameworks and providing recommendations
  • A self-starter with a positive attitude and ability to work in a rapidly changing environment

Preferred Qualifications

  • Strategic Finance experience at a fast-paced, high-growth technology company is preferred
  • Experience with marketing finance and consumer marketplaces is strongly preferred
  • Experience working with Mode, Tableau, PowerBi, or similar is preferred
  • Advanced SQL and data visualization knowledge is preferred
  • Polished communication skills and comfort working with internal stakeholders, including senior leadership


Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

$149,000-$165,000 USD

$142,000-$158,000 USD

$137,000-$152,000 USD

All other states
$123,000-$137,000 USD

Company name: Instacart
Remote job title: Senior Financial Analyst
Job tags: marketing, marketplace, Power BI

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