Brand Content Strategist

About Us

dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we've grown to become one of the leading brands in the analytics industry. Our product, dbt, is used by thousands of companies. dbt Labs is a remote-first, values-driven company with a globally distributed team. You can learn more about our values here.

Summary of what impact this person will have on this team?

The Brand Content Strategist role will report to the VP, Marketing and focus on building top-of-funnel content strategy, lead the operational success of content and how we measure success, and execute a variety of media and creative services.

As the first Brand Content Strategist at dbt Labs, you will help establish thought leadership content strategy, operations, and execution. you will help facilitate top of funnel content to help the market understand why dbt Labs exists, what it offers, and for whom. This role will be a team player, working to build process across go-to-market teams, including working with our revenue marketing, field, and community teams.

In this role, you can expect to:

• Lead thought leadership content strategy on tier 1 GTM programs
• Manage dbt Labs corporate blog editorial calendar
• Write for the corporate dbt Labs blog
• Manage the strategy and operational foundation of our branded podcast, The Analytics Engineering podcast
• Create an editorial calendar aligned to persona, ICP, and business goals that enables GTM teams to use for campaign and outbound
• Work with our DX team to evaluate dbt user content that could work for net new top of funnel
• Craft and build a central social media calendar

You are a good fit if you:

• Have experience building and scaling an editorial content strategy
• Understand integrated marketing and media mix strategies
• Are a seasoned writer and communicator
• Have experience managing editorial pitches, angles, and technical writing across teams
• Have experience aligning to and/or informing a funnel
• Believe that teamwork makes the dream work
• Provides quality frameworks that inform and launch great process and work

You'll have an edge if:

• Have B2B marketing experience
• Have data and analytics industry experience
• Have worked across digital media
• Understand brand and performance marketing strategies and tactics

Compensation & Benefits:

Salary: $131k-$169k

Equity Stake*

Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package.

*Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process:

• A phone call with a recruiter
• An introductory phone call with our VP of Marketing
• Panel interviews with marketing team stakeholders
• Final round interview with our CE

Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

• Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
• Data analysts should adopt similar practices and tools to software developers
• Critical analytics infrastructure should be controlled by its users as open source software
• Analytic code itself - not just analytics tools - will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 9,000 companies using dbt every week, 30,000 practitioners in the dbt Community Slack, and 1,800 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We're backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. We recently raised our series D: read the announcement here!

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@dbtlabs.com if you need assistance or an accommodation.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here.

dbt Labs reserves the right to amend or withdraw the posting at any time.