Job Summary:

As a Paid Media Specialist, you'll bring insights and imagination to comprehensive marketing strategies across all media on a wide range of accounts. Be responsible for managing and improving SEM, provide recommendations and insights to enhance user-experience through websites, landing pages and other creative assets. And you'll do this in collaboration with partners across disciplines, that are as passionate about enhancing our customers brands as you are.

Responsibilities:

Monitor all paid media budgets and optimize spend based on top-performing initiatives
Determine the scope, timeline and recommended tactics for digital marketing campaigns based on industry data, research, and client personas
Build forecasts and projections on the expected ROI for marketing campaigns to ensure client goals are met and exceeded
Develop, execute, and actively manage digital marketing campaigns, including LinkedIn, Google Ads, Display (Google, Demandbase, 6sense, Terminus), Facebook, Bing, and other advertising networks
Maximize the results of all marketing-related initiatives by leveraging key reporting platforms and tools, including Google Analytics and SEMrush, to interpret campaign data into key performance insights
Report on key performance insights and optimize campaigns based on findings to ensure a successful and positive outcome
Proactively consult with team members and clients on existing and future marketing initiatives to align business and marketing objectives into a growth-driven approach

Knowledge, Skills, and Abilities:

Bachelor's degree in Marketing, Business, Advertising, or related field
At least 1 year experience managing digital marketing campaigns, preferably paid search/SEM, social media marketing and display advertising
Experience with website tracking software such as Google Analytics
Experience using a CRM like HubSpot and Salesforce
Ability to make innovative, strategic, and thoughtful decisions in a fast-paced environment
High energy, optimistic, with a proactive attitude; a self-starter and a go-getter
Strong ability to multi-task and deliver amongst multiple deadlines with quick turn around
Communicates efficiently with direct supervisors regarding their area of expertise to align with the overall efforts and expectations of the team

Perks

Competitive Pay Based on Experience
Medical, Dental & Vision - Employer Paid
401K Retirement Plan- Company Match
Paid Time Off
Paid Parking
Work Hard, Play Hard- Quarterly Team outings, happy hours, and more!
Remote Work Flexibility
Work alongside smart, talented people who will push you and help you grow
Autonomy to make decisions that help our team grow in both breadth and depth
Build experience working with innovative tech clients
Support for professional development from a knowledgeable team
Access to modern marketing technologies
Great view of downtown Spokane from the 17th floor

Company DescriptionAt Ignitium, we believe data and analytics provide more intelligence and relevant marketing than gut feeling alone. We believe in providing a happy and positive workplace where team members thrive. Our people do their best work when they have the freedom to figure out their own tactics while staying aligned with corporate strategy and objectives. We believe in surrounding ourselves with great colleagues who focus on excellence and execution, on continuous learning and testing, and on helping each other be their very best. We are always looking for passionate people to join our growing team so email your resume today and visit http://www.ignitium.com to learn more about what we do.

Summary
Company name: Ignitium
Remote job title: Media Specialist