Web Content Specialist
Kforce Inc
Remote job description
RESPONSIBILITIES:
Kforce has a client that is seeking a Web Content Specialist in Sunrise, FL.Essential Duties and Responsibilities:- Web Content Specialist facilitates the day-to-day activities associated with publishing and maintaining web content in Salesforce Commerce Cloud
- Enriches user experience through tailoring of content across the company web site, including graphics, articles, rich media, and more
- Serve as primary Marketing contact of the Product Information Management (PIM) system to enrich and optimize product data, images, and content to ensure web readiness
- Work with content development agency to identify, ideate, and execute new opportunities for web content
- As a Web Content Specialist, you ensure published content is best practice compliant, including SEO, brand guidelines, and is tested for accuracy and quality assurance
- Test and troubleshoot with the development team the company website for UX fixes and improvement
- Collaborates with various departments and vendors to gather, create, and enter content into Salesforce Commerce Cloud platform
- Develop and maintain schedule of web content activity to ensure site accuracy and relevancy
- Supports content stakeholders with CMS access, training, troubleshooting, and reporting issues to Salesforce developer(s)
- Support Marketing and Merchandising teams to design/develop landing pages
- Contribute to the ongoing innovation of the digital marketing department
- Web Content Specialist tracks and analyzes site traffic and user events
- Collaborates with Digital Analyst to produce reports with actionable insights
- Provide additional web, digital marketing, and eCommerce support as needed
REQUIREMENTS:
- Bachelor's degree from an accredited college or university in Communications/Marketing, Journalism, or related field
- 3+ years of Web Content Management application experience (Salesforce Commerce Cloud a plus)
- Since the role is a hybrid remote/in-office, you will need to be able to successfully self-manage (and complete) multiple projects on-time
- Must have strong copywriting skills and working knowledge of HTML
- Knowledge of accessibility best practices for the web
- Proficient in Microsoft Office
- High initiative and forward thinking
- Creative and innovative thinker, organized, and solution oriented
- Excellent communication skills - verbal and written
- Excellent time management skills with attention to detail and accuracy
- Receptive to coaching and always learning - in tune with shifting trends in e-commerce and content marketing
- Ability to be both a self-starter and team player
- Strong organization skills and work ethic
- Experience with product databases and/or Product Information Management platforms, a plus but not required
- Basic SEO and eCommerce knowledge
- Pet Industry experience a plus, but not required
- Experience in project management and collaboration tools (Teamwork tool, a plus)
Summary
Company name: Kforce Inc
Remote job title: Web Content Specialist
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location or timezone
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category
Marketing -
posted
714 days ago
https://www.remote.io/remote-marketing-jobs/web-content-specialist-29224