Sr. Marketing Manager, Agent Acquisition

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes!

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, and Robert Downey Jr. We are listed in Forbes' Top 50 Fintechs of 2020. And for exciting news about our growth check out Life-Insurance Startup Ethos Valued at More Than $2.7 Billion. We are scaling quickly and looking for passionate people to protect the next million families!About

The Role

This role will be hyper-focused on agent acquisition with the goal to build the largest network of independent life insurance agents in the industry. Every dollar we spend has an objective that is tested and measured. Success is aligning media strategy with overall marketing strategy, showing ROI, and scaling volume across products. Our test-and-learn methodology requires mindful planning, set up, execution and analysis. This position is for candidates who desire to contribute straight to the Ethos bottom line and be recognized for it.

Duties and Responsibilities:

• You will oversee all agent acquisition efforts: : Ownership and oversight of this role will include but is not limited to 3rd party list sourcing and optimization, direct mail, industry advertising partnerships, Facebook, LinkedIn, and SEM. You will work closely with our product, partnerships, and engineering teams and be responsible for our core business metrics.
• Campaign Management: You will own and be responsible for our ad accounts from top to bottom. This includes agency management, campaign structure, targeting, ad placement, direct response creative direction, and reporting performance out to the broader team.
• Strategic Thinking: Use your intelligence, experience, creativity, and organizational skills to solve problems with minimum input from others.
• Synthesize Learning Across Tools: Manage third-party ad platforms and ad networks alongside internal tools. Comfortable working with internal BI tools and advanced Excel skills.
• Flexibility: Focus on long and short term objectives and be ready to prioritize when ad-hoc opportunities arise.
• We're a growth-stage company: you will ideate, conceptualize, plan, prioritize, and execute on growth experiments. If rolling up your sleeves to execute gives you pause, this is not the right role for you.
• Detail Oriented & Strong Project Management Skills: Facilitate internal project requests and work with internal teams across the organization.

Qualifications and Skills:

• Proven track-record scaling B2B marketing, in high growth B2B targeting SMB or high ticket B2C.
• 4+ years experience in user acquisition marketing
• Excited by the chance to both develop a marketing strategy and hands on channel optimization.
• Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau)
• Thorough working knowledge of online advertising and demand generation strategies
• Experience running Facebook in-house at scale required. LinkedIn, and SEM experience preferred.
• Have a rigorous approach to testing, iterating and implementing learnings
• Excellent analysis skills, ability to research and analyze various different types and large amounts of data
• Bachelor degree in an analytical field (math, econ, engineering, etc.)

Everyone is welcome at Ethos. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

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