data.ai is the mobile standard and the trusted source for the digital economy. Our vision is to illuminate the digital landscape. We are building the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients unlocking unique consumer and market insights to accelerate competitive advantages across all digital channels worldwide.

We strive to have a high-performance culture and we operate like a global team. We have set excellence as our standard, hold each other accountable, continuously push innovation and win with style.

We are a remote-first company that brings teams together in person when needed, as we trust our people to get it done from the location that works for them.

data.ai is looking for a Customer Marketing Manager to join us. You will be part of the Global Marketing team, and wear our Customer Obsession hat with pride!

What can you tell your friends when they ask you what you do?

I drive strategies and execute projects to strengthen customer retention and grow data.ai's brand advocates' network. This role will align closely with global marketing, product management, customer success, and account management teams.

I dream about Customer Led Growth and how we can amplify the great work our customers do to drive results for both them and us. I bring positive energy to the team!

You will be responsible for and take pride in...

Create strategic plans and execute programs that support global customer adoption, engagement, and retention
Design the customer marketing engagement playbook to outline how we engage with customers across the lifecycle
Lead and manage customer engagement and communication programs, such as webinars/virtual events, customer workshops, customer stories/ video testimonials, advisory boards, conferences, awards programs, onboarding, and ongoing nurture campaigns
Work in tandem with our Global Customer Success, Account Management, and Community teams to develop customer references who can serve as spokespeople for data.ai events and webinars, press releases, speak with the media and other potential prospects
Help set up the process to track and analyze ROI for adoption and retention efforts, working with Field Marketing, Marketing Operations, Revenue Operations, and Analytics team
Make sure the value of the products as well as the pace of innovation is clearly understood among existing customers
Partner with sales, customer success, community teams, and marketing to design an advocate nurture program
Establish a customer journey map and determine ideal communications programs that deepen engagement and loyalty
Direct voice of the customer programs, including Net Promoter Score, to drive change throughout the organization
Partner with field GTM, product marketing, and product leaders on Customer Advisory Boards; develop content and programming to attract executive participation
Ensure that renewal upsell product launches
Work with other customer-facing functions to ensure internal alignment
Work closely with marketing and PR on content and customer-focused media opportunities

You should recognize yourself in the following...

7+ years experience in customer marketing or a combination of customer marketing and customer-facing roles such as Customer Success and/or Account Management
A proactive, tactical, and solutions-focused marketing leader
Strategic thinker that can help tell a big story, tie results back to the business value, create a stronger brand, and improve the overall customer experience
Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
Strong passion for serving and understanding customers
Interpersonal skills to help them nurture customer relationships and work with cross-functional teams
Incredibly creative marketing and communication skills
You have expert-level knowledge of B2B marketing, B2B sales cycles, and Customer Marketing best practices
You have built programs that enriched the customer lifecycle and experience - A huge plus if you have previously built a successful advocacy program
Previous product marketing or sales experience would be welcomed
BA or BS degree

Compensation

$131,000 - $178,000 (base salary)

We also provide an annual bonus based on individual and company performance

We want to hire the best of the best, so our pay is highly competitive. And that's not all! We also offer the following:

Generous healthcare benefits
Unlimited vacation time
90-Day Passport Program - work from anywhere in the world for 90 days per year
100% flexible WFH policy, so long as we get the job done.
Bonus program if you bring us top talent referral
Access to the online learning platform Udemy to help you develop your skills
Diversity of thought and background at all levels inside the company

Individual pay decisions are based on several factors, including qualifications for the role, experience level, skill set, location, and balancing internal equity relative to other data.ai employees. Candidates offered roles will be in the range based on these factors.

Summary
Company name: data.ai
Remote job title: Sr. Customer Marketing and Advocacy Manager
Job tags: Driving Results, Equity, Global Teams