The Social Media Manager will play an integral and strategic role in elevating the Alpha brand while driving our marketing goals. The position will lead the brand's social content strategy and execution under the brand vision. This position will work within the brand marketing team to oversee the curation and creation of Alpha Industries' Instagram, Tik Tok, Facebook, YouTube + LinkedIn content along with other relevant channels.

This will be a hybrid position working 2-3 days a week in the NY office and the remaining 2-3 days a week remotely.

PRIMARY JOB RESPONSIBILITIES:

Create & curate engaging social content that makes new & existing customers become fans of the Alpha Industries brand

Develop (in partnership with marketing) a unique brand voice and aesthetic across our social channels that is reflective of our brand identity yet native to social channels

Balance in-house content curation and outsourced content curation: Manage a network of internal and external content contributors, reviewing and editing the content on a weekly basis to curate the feed(s).

Create content from concept to completion - styling, shooting and editing both fashion and lifestyle content

Identify on-brand tastemakers in the social communities and build partnerships with influencers, brand advocates and other creatives

Constantly push creative boundaries (while maintaining and establishing the brand's signature POV/identity) in order to generate fresh content that connects with Alpha Industries' audience in new ways.

Plan the monthly content calendar across Alpha Industries' key social channels (both organic and paid) and produce a weekly/monthly content schedule that aligns with the website, brand campaign, product pushes and events; Must have an engaging and timely narrative, flows smoothly and brings to life Alpha Industries' brand personality and product offering

Build organic community engagement through likes and thoughtful commentary

Optimize platforms with best practice applications, i.e.: handles, tagging, hashtags, etc.; Identify new channels that are brand appropriate and aligned with brand strategy and acquisition strategies

Analyze performance of social content on a weekly basis and use this to constantly evolve the calendar moving forward; Develop weekly and monthly reporting to be shared cross-functionally

Own the budget for content creation. Manage and balance the budget each month.

Research and identify emerging social media trends and features, and lead evolution within Alpha Industries channels

Be the eyes and ears for the team on what's trending on social media. Take a broader POV beyond just fashion as to what are the relevant topics of conversation we should be taking a POV on.

Summary
Company name: Alpha Industries Inc.
Remote job title: Social Media Manager