Social Marketing Lead

Every human-made product on earth traces its roots to chemistry ?" from food to pharma, from Q-tips to qubits: chemistry makes every innovation possible. Can't wait for that foldable phone? Thank DuPont. Have a kid and rely on baby wipes? Thank Lonza. Love solar shingles that can power your home? Thank Dow Chemical.

Knowde is transforming the $5 trillion chemical industry starting with the creation of a rich marketplace where people can crush the product innovation life-cycle down from years to days. We're doing this by creating seller storefronts (2.5K+!) where buyers at any stage of the product development life-cycle can research, discover, collaborate, negotiate and purchase products quickly and repeatedly with a level of information transparency never before seen in this industry. Sellers benefit by reaching outside their existing customer base to share their brands and products with Knowde's audience of buyers. Buyers benefit from free 24/7 access to innovative tools that make the process of product development easier and less time-consuming.

Knowde has raised their Series B led by Coatue.

Description

Own your channel! This position will collaborate with the Head of Marketing and other channel leads (search, email, display) to develop and implement multi-channel marketing strategies and playbooks for all aspects of Knowde's business. You will monitor your channel's performance by evaluating data and creating reports on key metrics to assess campaign efficiency and analyze trends, set current and long-term goals for internal marketing teams, collaborate with execution managers to optimize team performance, prioritize projects and allocate resources accordingly, forecast hiring needs, and identify challenges and opportunities for growth. For enterprise level clients, you will also assist with the production and execution of campaigns by collaborating with designers and copywriters, editing content, and building and launching campaigns. Additional responsibilities include communicating with enterprise level customers to share results, suggest optimizations, and provide general support.

Responsibilities

Category

Responsibilities

Strategy - Brand

Build Knowde's paid and unpaid social strategies for Knowde.com (grow follower base and get polymer, chemical, and ingredient buyers to sign up for the Knowde marketplace)

Strategy - Enterprise

Build Knowde's paid and unpaid social strategies to drive traffic and leads for enterprise level storefronts by getting buyers to visit storefront pages, download documents and formulations, and request samples and quotes. Collaborate with other marketing channel leads to ensure a cohesive multi-channel approach.

Strategy - Non-Enterprise

Develop a scalable approach (strategy, plan, and playbook) for social marketing to drive buyer traffic across non-enterprise storefronts. Approach must support up to 2.2K storefronts.

Management

Collaborate with marketing execution managers to ensure social marketing playbooks are implemented, budgets are managed, and results are optimized

Management

Collaborate with Head of Marketing to find, hire and train U.S.-based social marketing execution teams for all storefronts.

Execution

Conceive, build, and launch social campaigns to drive leads for enterprise storefronts.

Client Relationship

Meet with key enterprise storefront owners to provide social marketing education, review results and optimize campaign performance.

Qualifications/Skills

Self-starter with a hands-on approach

Bachelor's degree in marketing, business or related field

5+ years of experience in marketing

Strong written and verbal communication skills

Knowledge of social marketing and analytics tools and applications

Experience with design is a plus

Relevant Tools

• Facebook
• Twitter
• LinkedIn
• Instagram
• Hootsuite (other scheduling tools)
• Copper
• ZoomInfo
• Looker
• G Suite