We are seeking a Senior SEO & Content Marketing Specialist to join our team!

Role and Responsibilities

Brand: Develop monthly and quarterly editorial calendars and write dynamic and engaging content related to our brand, "how to's," "offers," and other relevant topics, for various marketing channels including SEO, Brand, CRM and Affiliate Marketing.
Evergreen: Conceptualize, research and write long form, evergreen content pieces to help drive organic search traffic.
Craft engaging and conversion focused copy for CRM campaigns including emails, push and SMS messages, targeted at both current consumers, as well as our prospects.
Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.
Collaborate with designers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Develop and manage copy-write content, as well as social media calendar.
Research, write and edit copy across all channels (website, e-mail, blogs, social media, digital advertising, etc.)
Create handholding copy that leads users through a seamless web or mobile experience (owner's manuals, how-to guides, etc.)
Optimize and test copy utilizing data (email open rates, click through, etc.)
Develop overall best practices and copy guidelines based on qualitative research and copy testing results
Provide overall creative copy strategy for messaging frameworks, specific to key user segments and new or existing channels
Ad-hoc projects as assigned by leadership

Qualifications and Education Requirements

5+ years of copy-write experience (B2C and B2B) either at an agency or in-house
5+ years of experience writing for digital advertising and SEO
Bachelor's Degree in English, Communications, Journalism or a related field
Thorough knowledge of search ranking and optimization factors and key algorithm updates
Proficiency in web analytics software (Google Analytics/Adobe) and keyword tools
Experience with data-driven SEO analysis and optimization
Excellent written and oral communication skills.
Experience producing content for the web specifically, and multi-channel writing experience (social, web, public relations, print, digital, and video)
Strong data-based research skills and a passion for developing compelling content
Expert proficiency in the English language: spelling, grammar, and punctuation with copy editing experience
Able to develop efficient processes/systems to manage numerous projects and deadlines
Ability to articulate how business objectives translate to specific marketing copy strategy
Showcase a professional portfolio of well-crafted copy for various brands
Ability to balance brand voice and style with marketing strategies
Detailed in your execution but adaptable in your approach
Quickly adapt to last-minute asks and changing timelines
Exceptional written and verbal communication skills
Self-starter who is capable of working as both a producer and an editor
Understands user experience and usability, accessibility, writing for the web, and meeting user needs with content.

Who You Are

Diligent & Thorough- Consistent track record of exceptional copywriting, proofreading and editing skills

Brand Aware - Have experience with brand strategy and can ensure our content balances on-brand messaging with on-brand creative/look and feel

A Go-Getter - Has ability to work independently and exemplify a degree of tenacity required to proactively find information from SMEs. Comfortable with ambiguity

Committed - Performs activities with passion and purpose

Likes to Learn - Keeps up with the latest digital marketing and ecommerce trends

Communicative - Excellent interpersonal skills, both written and verbal

Tech-savvy - Experienced with content management systems and email marketing tools such as Marketo, Adobe

Multitasker - Can handle the demands within the team and wider organization

Organized & Results Oriented - Proven ability to multi-task and set priorities within timelines and high expectations

Data Driven - Ability to define success of goals and objectives using data and statistical analysis

Educated -Bachelor's degree or equivalent in a field such as Marketing, Communications, Journalism, or a related field

What Arize offers to our employees:

Fully Covered Employee Medical, Dental, and Vision Coverage.
Company Paid/Life /AD&D and LTD Insurance
Health and Dependent FSA
Generous Time Off
401K Matching
EAP

**Applicants must be authorized to work in the US**

Arize Corporation is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Company DescriptionArize is a smart apartment technology provider that allows property managers to safely monitor and control their communities remotely. By creating seamless connections that enrich people's daily lives, Arize continues to be an innovator in the smart home space. The brand's guiding principles of support, motivation, agility, respect, and trust underpin its aim of creating personalized connections between products and users.

Summary
Company name: Arize
Remote job title: Senior SEO & Content Marketing Specialist