Senior Marketing Manager, Shopper Acquisition

We're transforming the grocery industry

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Since 2012, we've been working towards creating a world where everyone has access to the food they love and more time to enjoy it together.

Groceries delivered to your door in as little as an hour. It seems simple, right? Well, it's more complex than that. From re-routing deliveries during snowstorms, to connecting customers with coupons and deals for their favorite brands, to updating over half a billion grocery data lines every night...our efforts bring Instacart closer to being the operating system for the grocery industry.

OVERVIEW

Our digital marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for leading a team with the goal of acquiring Instacart Shoppers through all our marketing channels and various job boards, owning both strategy and execution. This person will be reporting to the VP of Performance Marketing working directly with senior leaders across the marketing and product teams and will be making a substantial impact on overarching company priorities. Because the team this person will be managing is based in San Francisco, San Francisco and Bay Area candidates are preferred.

ABOUT THE JOB

• Develop and drive strategy, plans and execution of shopper acquisition
• Set up and scale new campaigns as needed, providing data-driven recommendations to identify opportunities for campaign optimization and scale the channel efficiently
• Lead the team to perform daily account management and optimizations across our marketing channels
• Collaborate with internal stakeholders across Performance Marketing, Product, Data Science, Engineering and Shopper Growth to meet required forecasted Shopper needs across all regions, and manage external vendor relationships with account management teams
• Partner with Engineering and Analytics to improve operational efficiency through automation of reporting and campaign updates
• Partner with the Data Science team to conduct marketing experiments and AB tests on an ongoing basis
• Work with the Creative team to develop innovative and high-performing assets across all devices and formats
• Track, report and present campaign performance with internal stakeholders

ABOUT YOU

• 5-8 years experience with a proven track record in acquisition marketing in-house, across major ad platforms. Direct experience working with job boards preferred.
• 2+ years of people / team management and hiring experience
• Excellent quantitative and data analysis skills, and proficiency in MS Excel
• Ability to thrive in a fast-paced and dynamic environment
• Thorough understanding of acquisition marketing and expert in scaling acquisition campaigns while optimizing for CPA targets
• Bachelor's degree or equivalent

Preferred Qualifications

• SQL experience
• Experience in the on-demand economy
• Past experience working within Performance Marketing (SEM, Paid Social, PLA)

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Accommodations & Accessibility

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.