Gong

Senior Manager of Performance Marketing

Gong

Remote job description

Gong unlocks reality to help people and companies reach their full potential. The patented Gong Revenue Intelligence Platform? empowers customer-facing teams to take advantage of their most valuable assets - customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is an award winning company and was recognized on the Inc 5000 (#99), Forbes Cloud 100 (#28), LinkedIn Top Start Ups (#2), and Great Places to Work lists in 2021.

Gong is looking to hire our first Sr. Performance Marketing Manager to lead the growth of paid acquisition channels and results for Gong. This role will report to the Director, Digital Marketing and is an opportunity to take an incredibly successful brand to the next level with an innovative approach to performance-focused marketing. This individual will lead the strategy and execution of performance marketing channels which includes paid search, paid social, retargeting and affiliate marketing.

RESPONSIBILITIES

    • Lead the development of digital marketing strategies and tactics to meet targets across paid search, paid social, affiliate and vendor marketing channels
    • Manage the global performance marketing budget including program level allocation, daily campaign budgets and spend pacing
    • Driving growth of paid search program across overall keyword array, regions and languages with an operating model focused on continuous optimization
    • Build an integrated approach between awareness and consideration campaigns by partnering closely with multiple internal stakeholders including the account based marketing, customer marketing and product marketing teams.
    • Manage audience-based programs to engage visitors and prospects at all stages of the funnel
    • Leverage 3rd party tools like to monitor acceptable variances of performance across all active campaigns

QUALIFICATIONS

    • 8+ years of relevant professional digital / online marketing experience with significant marketing experience, including hands-on managing SEM, paid social, video, display, mobile advertising, and remarketing programs
    • Successfully engage in multiple initiatives simultaneously
    • Strong creative skills to help deliver a compelling offer and message at all stages of the marketing funnel
    • Excellent communication skills and comfortable presenting in executive-level settings
    • Self-starter with the ability to work independently, prioritize, collaborate and get things done.
    • Ability to think strategically and "Favor the Long Term" balancing both the short and long-term needs of the business to help manage time and resources effectively
    • Strong analytical, quantitative, and problem-solving skills
    • Deep experience working with BI, data and analytics tools (Looker, Tableau, Google Analytics, Omniture, Tableau etc.)
    • Experience using offline PPC management tools (i.e. Facebook Power Editor, Google AdWords Editor, Microsoft Bing Ads Editor)
    • Experience using third party ad management platforms (i.e. Kenshoo, Marin, DoubleClick, Nanigans, Smarty.io, etc.)
    • Experience with A/B and multivariate experiments to analyze and inform optimization of content, landing page and user funnels.
    • Certifications across key platforms like Google Ads, LinkedIn Ads, Google Analytics, and Facebook Blueprint are preferred

PERKS & BENEFITS

    • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs.
    • For most plans, Gong pays 100% of the premiums for employees and 50% of premiums for dependents.
    • 401K program to help you invest in your future.
    • Education & learning stipend for personal growth and development.
    • Flexible vacation time to promote a healthy work-life blend.
    • Paid parental leave to support you and your family.
    • Company-wide recharge days each quarter.
    • Work from home stipend to help you succeed in a remote environment
Gong is an equal opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, or any other basis protected by law.

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Summary
Company name: Gong
Remote job title: Senior Manager of Performance Marketing
Job tags: SEM, Omniture, marketing

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