About Okendo

Okendo is a customer-marketing platform trusted by 4,000+ of the world's fastest-growing consumer brands like Kim Kardashian's brand, SKIMS. The platform is a suite of integrated marketing products including customer ratings and reviews, UGC, and Q&A which brands use to build trust, drive sales, and maximize customer lifetime value.

Our growth exceeded 300% in 2020, so we raised a $5.3 million seed round from Index Ventures in April 2021 to double our global team and accelerate our progress on building the ecommerce marketing platform of the future.

We're product-centric, customer-obsessed and on a mission to build the world's best commerce enablement software. If you like being at the bleeding edge of marketing tech and working with passionate people then Okendo is for you.

Position Summary

We're looking for strong, passionate marketers to join an empowered, results-driven marketing team. As a central member of the demand generation team, you'll act as the owner of the customer journey, owning strategy and execution of omnichannel, integrated lifecycle marketing initiatives. You'll report to the Director of Demand Generation and leverage business needs, objectives, and insights and translate them into actionable campaigns that leverage cross-channel communication, highly personalized content, and precise segmentation.

How you'll create impact:

You'll partner closely with product marketing, creative, sales, and customer success to build comprehensive strategies focused on the buyer experience and oversee end-to-end integrated campaign execution
You'll drive strategic growth initiatives focused on Okendo's customers to increase the customer lifetime value with the brand
You'll collaborate with business & marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell through various marketing channels (email, paid media, direct, ABM, and more)
You'll lead a segmentation strategy using data to explore and test new segments and identify opportunities for A/B testing to optimize and drive improvements to KPIs
You'll analyze the performance of marketing channels and journey's across lifecycle stages, seeking actionable ways to improve performance and hit quarterly goals
You'll build out automated workflows and email sequences throughout the lifecycle
You'll drive targeted international expansion across key geographies, and launch omnichannel campaigns
You'll collaborate with Partner Marketing to nurture and promote partner activations

What we need from you

6+ years of experience in lifecycle or campaign marketing management
2+ years of marketing experience at an early-stage SaaS business
Deep knowledge in lifecycle strategies, customer segmentation, list management, building & optimizing drip campaigns, subscriber management, and CAN-SPAM laws
Deep knowledge in email and CRM marketing
Analytical and problem-solving skills, and strong attention to detail
Ability to demonstrate leadership, initiative, motivation, and a track record of "Get it Done"
Excellent written and verbal communication
Strong project management and prioritization skills
Track record of strong business impact and being able to quantify results
Highly collaborative and loves working together to solve a problem

1-Month Success

You'll become familiar with our target market and ICP
You'll successfully complete the Okendo onboarding program
You'll complete your Okendo product certification
You'll meet with key stakeholders across the business and begin to build relationships
You'll become familiar with Okendo's lifecycle stages, processes, marketing strategy, and quarterly goals
You'll execute the campaign and nurture plans for the quarter

6-Month Success

You'll build out the campaign strategy for the following quarter, utilizing templates, reporting, and channel strategies
You're a key participant on the demand generation team driving campaign strategy, and starting proper testing and CRO best practices
You'll be working with the Demand Generation Director to release and execute an ABM framework
You'll develop a personalized lifecycle roadmap across email, and other marketing channels to drive growth, retention & win back

1-Year Success

You've formalized a playbook outlining the process for campaign strategy, execution, collaboration, and reporting
You've gathered enough intelligence and data to have confidence in applying the previous year's learning to next year's plan
You've utilized proven campaign strategies and best practices to launch in international markets
You've created a scalable and repeatable process for campaign execution across the organization
You've influenced the entire Marketing team, across the funnel from awareness to conversion and retention
You've proactively surfaced business opportunities across various channels that have a real impact on the overall business and brand health

Workplace Benefits

Highly competitive compensation package.
100% coverage of employee health insurance.
Comprehensive dental, life, disability and vision coverage.
Generous PTO and vacation policy.
Join an experienced, talented, and highly motivated team.
Exposure to the biggest and best eCommerce brands globally.
Work remotely in the USA or from our Miami office

Why Okendo?

For the right candidate, this role represents an opportunity to own the creation, execution, and expansion of our overall lifecycle campaign strategy.

Senior Lifecycle Marketing Manager