Senior Digital Media Specialist

About 360training.com

We are a high growth regulatory approved online training and certification company. 360training is backed by one of the Premier Private Equity firms in the US and is looking to rapidly expand their nationwide footprint.

360training.com (with offices in Austin, TX, Karachi, PK, and Manila, PH) is a leader in online training and certification across a wide range of industries and professions. We focus on regulated training that helps ensure the health, safety, and financial security of customers and employees. We have trained more than 3 million users worldwide. Our integrated strategy of content, regulatory rigor, technology, and service helps organizations and professionals in a wide range of industries qualify for jobs, manage their careers, ensure compliance and certification needs are met, and most importantly improve the health, safety, and financial security of customers and employees. We provide exciting career opportunities for self-motivated individuals who are interested in joining a growing company focused on improving the outcomes for its customers and partners.

What makes us different?

At 360training, we promote a culture of facts and excellence that foster the success of our employees, while maintaining a team-centric environment which inspires them to do their absolute best. We are a fast paced, stable, and growing organization. One thing our associates get to experience is the ability to make an impact on day one of working here. Because we are a mid-sized organization, your impact is highly visible, and is highly valued and well recognized.

Mission Statement

To Provide individuals and organizations regulatory-approved training, enabling a safe and healthy environment for the communities they serve.

Vision Statement

To be the nation's most trusted regulatory training provider.

Role Description

This role will require daily interaction with Paid Advertising platforms such as Google Ads, Microsoft Ads, Digital Radio Ads, Display Vendors and Facebook ads. We are looking for a self-taught professional or someone with 1 to 2 years' experience is preferred. The ability to continually learn new platforms, techniques, and strategies on your own is highly valued. The Paid Search Specialist will attend meetings and strategize with the goal of increasing revenue and tracking results. This role reports to the Paid Search Manager and is responsible for creating and managing campaigns across digital paid advertising platforms. Experience setting up and optimizing Search, Display, YouTube, and social campaigns is a plus. Experience with different bid strategies is also helpful. This role will work with other team members to request video and display ad creation as well as measuring data driven attribution. Currently we work from home 4 days a week. The ideal candidate should be in the Austin Area.

Key Job Functions and Responsibilities

• Review existing campaigns for important KPI's daily
• Optimizing Campaigns Across Platforms
• Create new Campaigns in Search Platforms
• Learn about new products as they are added to our website
• Attending strategy meetings
• Brainstorm and strategize how to use current and new digital advertising platforms for our new products as they come out
• Problem Solving when sales or ROAS take a downturn
• Stay focused on the KPI's

Required Knowledge, Skills and Abilities

• Google Ads Search, Display and YouTube (Required)
• Microsoft Ads Search and Display (Required)
• PPC (Required)
• SEM (Required)
• Microsoft Excel
• Outlook
• Google Keyword Planner

Preferred Knowledge Skills and Abilities

• Facebook Ads
• LinkedIN Ads
• Understand different bid strategies in different platforms
• Google Search Console
• Google Analytics
• Google Tag Manager
• Digital Radio and OTT
• Traditional Media
• Google Merchant Center

Job Classification: Full-Time, Exempt

Benefits:

• Healthcare - a choice of medical plans, as well as dental and vision insurance is offered
• 401k Plan - Company matches 50% of the first 6% the employee contributes, per pay period
• Life Insurance - Company paid Life and Disability Insurance with a coverage of $100,000, along with Short-Term and Long-Term Disability benefits
• Health Savings Accounts/Flexible Spending Account Options - ability to set aside pre-tax dollars to cover medical goods, medical procedures, and dependent childcare expenses
• Vacation/Sick Time - Flex-Time Off policy combining vacation, sick, and personal time into a single offering
• Other benefits - Pet insurance, Direct Deposit, ability to work remotely
• Promotional Opportunities - We have a merit-based company culture that provides ample opportunities to be recognized, build valuable skills, and advance in your career. The opportunity for promotion is available to all employees twice every year based on performance and is subject to nomination from the reporting manager.