Security Product Marketing Director


Remote job description

About Us

Founded in 2017, Coalition combines cybersecurity and insurance to help organizations prevent digital risk before it strikes. Coalition's Active Insurance policies combine traditional coverage with a digital risk assessment and monitoring technology to help small and medium-sized businesses protect themselves in today's hyper-connected world.

The team at Coalition is made up of cybersecurity and technology experts, as well insurance industry veterans. Our secret sauce is bringing this expertise together to create a world-class organization with a massive technological advantage. Coalition is also backed by leading global insurers like Allianz, Arch Insurance, Lloyd's of London, Swiss Re and Zurich North America, Today, Coalition is one of the world's largest commercial insurtech serving over 160,000 customers.

In June 2022, Coalition closed an additional $250 million in Series F Funding to accelerate its rapid growth at a time when many other companies struggled to find funding. This latest funding validated that Coalition is building a long-term business that can deliver profitable growth with a clear strategic advantage.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, purpose, authenticity and inclusion. We are proud to have been named among Inc.'s Best Workplaces of 2021 and one of Fast Company's most innovative companies for 2022.

About The Role

Coalition has created a unique approach to risk by combining technology and insurance to help protect our customers from fast-moving digital risks. We're seeking a creative, customer-centric, and collaborative Security Product Marketing Director to lead marketing efforts for our security and risk management practice. We aim to prevent cyber risk before it strikes by helping our customers assess, monitor and answer real-time risk. In this role, you will foster long-term relationships with both insurance brokers and small and medium businesses searching for capabilities to reduce their cyber risk. You will help educate and enable a non-technical audience on the top practices, unique capabilities, and critical knowledge needed to actively reduce cyber risk.

This role will be accountable for developing extraordinary messaging and positioning, storytelling, and customer insights. You'll operate at the intersection of product, sales, and marketing, and play an essential role in translating products, features, and services into solutions that meet our customers' needs. Success in this role would result in higher engagement and retention amongst Coalition's policyholders, increased adoption of our cybersecurity product offering, and enablement of our broker partners as they help their customers navigate the digital economy safely.


  • Develop practices and thought-leadership in security and risk management to effectively engage our core audiences.
  • Curate product positioning and messaging for our security products informed by user research, market insights, and product knowledge. Amplify the voice of the customer in your work and collaboration with the product and sales teams.
  • Develop go-to-market strategies and drive launches for our growing product lines in collaboration with product managers, sales, design, PR, and engineering. Evaluate the performance of your products and develop strategies to drive further growth and customer engagement.
  • Turn your knowledge into creative content ideas to reach, engage, and educate our key audiences through collateral, blogs, webinars, thought leadership, customer presentations, website content, videos, blogs, by-lined articles and more.
  • Work with Coalition's security partners on messaging, positioning, and driving adoption
  • Help enable Coalition's customer-facing teams, including sales, customer success, and technical support
  • Partner with Coalition's Product, Customer Success, and Security teams to identify emerging trends and develop proactive resources and customer communications

Skills and Qualifications

  • Approximately 8+ years of proven experience in product marketing for technical products
  • Experience within the cybersecurity space, particularly within a startup and/or high growth organization
  • Exceptional communication skills (verbal & written) and close attention to detail
  • Demonstrated track record in crafting compelling messaging, content, and campaigns throughout a product's lifecycle
  • Extremely self-motivated, able to work in a dynamic environment on multiple intricate projects
  • Proven success working in a collaborative team environment
  • Maturity to balance short-term and long-term development simultaneously
  • Highly experienced written communication and editing skills, and knowledge of how to quickly learn and adopt the messaging and tone of our company


  • 100% medical, dental and vision coverage
  • Flexible PTO policy
  • Annual home office stipend and WeWork access
  • Mental & physical health wellness programs (One Medical, Headspace, Gympass, and more)!
  • Competitive compensation and opportunity for advancement
  • Coalition's individual pay is determined on several factors, including but not limited to, location, level, skills and experience. The US base salary range for this full-time position is $153,000 - $225,000, and your recruiter can share more on target salary for your location during the interview process.


Why Coalition?

We're a highly fulfilling, mission-driven team who is committed to building a more diverse and inclusive culture. We want to work with people of all different backgrounds and paths in life, and we trust our team members to take responsibility, share ownership and put in the work, no matter how small the task. We are always looking for collaborative, inquisitive and dedicated individuals to join #OurCoalition and help us on our mission to solve digital risk.

Recent press releases:

To learn more, check out our featured press releases:

Coalition's very foundation is built on respecting and encouraging diversity and inclusion across the organization. Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

For CA residents, please view important privacy information here. For any questions regarding CCPA, please contact us at

Company name: Coalition
Remote job title: Security Product Marketing Director
  • location or timezone

  • category

  • yearly salary range

    $153,000 - 225,000
  • posted

    54 days ago

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