Product Marketing Manager

Something about us...

App Annie has built the mobile market data standard. As the trusted source for the mobile economy, our mission is to be the first Unified Data AI company that combines both consumer data plus market data to drive digital performance. More than 1,500 enterprise clients and 1M+ registered users across the globe and spanning all industries rely on App Annie. We are headquartered in San Francisco with teams in 15 countries.

Along with a market defining product, we take great pride in our culture and values and strive to embody them daily! We set a high bar for our success and have made Excellence as our standard, hold each other Accountable, continuously push Innovation and Win with Style.

What can you tell your friends when they ask you what you do?

I manage the go-to-market strategy for the world's leading mobile market SaaS data analytics platform. I have a significant influence on the product and marketing strategies for the company. I partner with senior product, design, marketing, and sales leadership.

You will be responsible for and take pride in....

GTM Strategy, New Product Introduction and Launch

• Be the industry expert, conducting on-going market research to identify industry-specific opportunities for positioning, differentiation, and growth
• Focus competitive intelligence through an industry lens, to focus and highlight competitive differentiation at the vertical use case level
• Define new competitive sets as App Annie expands its offerings and solutions
• Align new platform releases with industry messaging and vertical solutions
• Develop go-to-market strategies in support of new product and feature releases.
• Program manage cross-functional launch deliverables across Product, Marketing, Revenue Operations, Sales Enablement, and Support.
• Drive customer marketing initiatives and programs to accelerate product adoption and work cross-functionally with Sales, Customer Success teams, and all Marketing groups, mainly Customer Marketing.

Content Strategy

• Define positioning, messaging, and use cases to connect with and nurture leads throughout marketing programs.
• Manage the creation of collateral and assets that support launches and on-going marketing programs, by ensuring content needs are met from initial awareness through acquisition.

Enablement & GTM Readiness

• Coordinate closely with the sales enablement team on new product and feature introductions by providing critical assets (call scripts, FAQs, enablement videos, etc.)
• Define account and industry marketing plans (including Account-Based Marketing, growth programs, and C-level activities)

You should recognize yourself in the following...

• You have worked in the mobile space and understand the pain points and challenges that our users in the mobile space (product managers, game designers, mobile marketers, etc.) experience daily.
• You are a B2B product marketer, with lots of experience telling stories/value propositions
• You understand the mobile B2B2C journey
• You have worked closely with Sales and Marketing to develop GTM strategy.
• You have worked closely with product teams to develop product strategy.
• You have have been an Customer Success Manager or a Solution Engineer in mobile/digital
• Ideally, you are currently involved in product marketing at a company which builds and sells a SaaS delivered analytics platform.
• BA/BS (or equivalent) from a top tier university.
• 5-8 years of relevant professional experience
• 100% digital aware: always on the watch for new innovative ways and tactics to improve our online reach.
• Excellent communication and presentation skills, and extremely comfortable presenting and speaking in front of a room.
• Demonstrated ability to manage multiple tasks/projects simultaneously.
• Self-starter and entrepreneurial with ability to learn quickly and thrive under pressure in a fast paced and shifting environment.
• Energy and creativity are key characteristics that describe you and the work you do. You just make it happen. Boom!

This is what we have to offer...

• We provide a $1,000 (country equivalent) WFH allowance to set you up for remote work success.
• Internet allowance for stable internet connection, so your video does not freeze on Zoom.
• Flexible working days. We love to meet, but if you need to get your kids behind school-zoom, need to leave early to get to your band repetition or gym classes, do your thing.
• Paid leave, so long as you promise to come back!
• Health and dental benefits.
• An international team of talented and engaged people from different cultural backgrounds and locations.
• Wellbeing allowance for any activity that matters to your wellbeing; (online) gym classes, fitness equipment, mindfulness apps or even childcare support!
• Unlimited access to online learning platform Udemy to help you develop your skills.
• Virtual initiatives and events to keep you connected with your colleagues.

Yes, I want this job!