Product Marketing Lead
Catch
Remote job description
About us:
We're on a mission to unlock more rewarding relationships between merchants and their customers, starting with changing the way we pay for things online. Backed by Sequoia, Index Ventures, and Forerunner, as well as the founders of Affirm, Warby Parker, Allbirds, Casper, and DoorDash, Catch is a new payment service that allows both merchants & consumers to save money by cutting out credit card processing fees. Everyone wins - except the big banks??. We're a fully distributed, tight-knit team of ~45 with hubs of team members in San Francisco and New York City. Building a diverse team is paramount to our success and fostering a healthy company culture, and we're committed to an equitable interviewing process for all candidates.
The Role:
As Catch enters a new phase of growth and scale, we are seeking our first Product Marketing Lead to own and execute on our go-to-market strategies, and build Catch's product marketing function from the ground up. We are looking for an experienced, analytical, creative marketing leader who can develop deep empathy for our customers, excels in crafting data-driven b2b and b2c narratives, and can effectively collaborate across many functions.
We're looking for someone with experience building brand awareness, driving acquisition, developing positioning and messaging, defining customer profiles, influencing the product roadmap and managing complex cross-functional projects. This person will, in many ways, serve as the glue between our Product & Design, Sales, and Partner Success teams in addition to the rest of the marketing team.
What will you do?
-Own and evolve Catch's positioning and messaging on both the b2b and b2c sides of our business, working closely with our Sales, Partner Success, and Product teams to understand customer feedback
-Develop and lead the strategy & execution of our go-to-market plans for new product initiatives, overseeing holistic channel strategy, key metrics, marketing and sales collateral, and stakeholder management
-Define Catch's marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, owned and operated channels, partner marketing, etc).
-Demonstrate metric-focused rigor and a results-oriented approach by establishing key metrics for each product marketing campaign and tracking performance against goals
-Build operational excellence for the Catch marketing function - you'll help define the role and identify new opportunities for impact
What skills and experience do you need?
-8+ years of product marketing experience or a blend of product marketing and other marketing experience
-Thrives in autonomous and ambiguous roles, in part thanks to exceptional prioritization and project management skills
-Powerful storyteller: written, verbal, and visual
-Can moonlight as a copywriter
-Strong analytical skills to be able to make data-centric decisions
-Demonstrated track record of creating marketing campaigns across a variety of communication channels
-Demonstrated ability to effectively collaborate across multiple teams
Catch's Employee Benefits (not exhaustive & will grow over time):
- Comprehensive medical, dental, and vision
- Generous family leave policy- four months for either parent
- Unlimited vacation (and we encourage folks to take the time off that they need)
- Focus Fridays: No internal meetings on Fridays so you can end the week with focus time!
- A $500 Home Office Stipend to set up your work from home space
- A $500 per year Learning & Development stipend for personal & career growth
- $50 in Catch credits every month to spend at our merchants
Catch is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
The annual salary range for the expected level for this role is $155,000- 215,000 at time of posting. Compensation also includes equity and comprehensive benefits. Final offer amounts are determined by multiple factors including candidate experience and expertise, and may vary from the amounts listed above.
Summary
Company name: Catch
Remote job title: Product Marketing Lead
We're on a mission to unlock more rewarding relationships between merchants and their customers, starting with changing the way we pay for things online. Backed by Sequoia, Index Ventures, and Forerunner, as well as the founders of Affirm, Warby Parker, Allbirds, Casper, and DoorDash, Catch is a new payment service that allows both merchants & consumers to save money by cutting out credit card processing fees. Everyone wins - except the big banks??. We're a fully distributed, tight-knit team of ~45 with hubs of team members in San Francisco and New York City. Building a diverse team is paramount to our success and fostering a healthy company culture, and we're committed to an equitable interviewing process for all candidates.
The Role:
As Catch enters a new phase of growth and scale, we are seeking our first Product Marketing Lead to own and execute on our go-to-market strategies, and build Catch's product marketing function from the ground up. We are looking for an experienced, analytical, creative marketing leader who can develop deep empathy for our customers, excels in crafting data-driven b2b and b2c narratives, and can effectively collaborate across many functions.
We're looking for someone with experience building brand awareness, driving acquisition, developing positioning and messaging, defining customer profiles, influencing the product roadmap and managing complex cross-functional projects. This person will, in many ways, serve as the glue between our Product & Design, Sales, and Partner Success teams in addition to the rest of the marketing team.
What will you do?
-Own and evolve Catch's positioning and messaging on both the b2b and b2c sides of our business, working closely with our Sales, Partner Success, and Product teams to understand customer feedback
-Develop and lead the strategy & execution of our go-to-market plans for new product initiatives, overseeing holistic channel strategy, key metrics, marketing and sales collateral, and stakeholder management
-Define Catch's marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, owned and operated channels, partner marketing, etc).
-Demonstrate metric-focused rigor and a results-oriented approach by establishing key metrics for each product marketing campaign and tracking performance against goals
-Build operational excellence for the Catch marketing function - you'll help define the role and identify new opportunities for impact
What skills and experience do you need?
-8+ years of product marketing experience or a blend of product marketing and other marketing experience
-Thrives in autonomous and ambiguous roles, in part thanks to exceptional prioritization and project management skills
-Powerful storyteller: written, verbal, and visual
-Can moonlight as a copywriter
-Strong analytical skills to be able to make data-centric decisions
-Demonstrated track record of creating marketing campaigns across a variety of communication channels
-Demonstrated ability to effectively collaborate across multiple teams
Catch's Employee Benefits (not exhaustive & will grow over time):
- Comprehensive medical, dental, and vision
- Generous family leave policy- four months for either parent
- Unlimited vacation (and we encourage folks to take the time off that they need)
- Focus Fridays: No internal meetings on Fridays so you can end the week with focus time!
- A $500 Home Office Stipend to set up your work from home space
- A $500 per year Learning & Development stipend for personal & career growth
- $50 in Catch credits every month to spend at our merchants
Catch is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
The annual salary range for the expected level for this role is $155,000- 215,000 at time of posting. Compensation also includes equity and comprehensive benefits. Final offer amounts are determined by multiple factors including candidate experience and expertise, and may vary from the amounts listed above.
Summary
Company name: Catch
Remote job title: Product Marketing Lead
-
location or timezone
-
category
Marketing -
yearly salary range
$155,000 - 215,000 -
posted
447 days ago
United Stateshttps://www.remote.io/remote-marketing-jobs/product-marketing-lead-36961