Product Marketing Lead

Build the world's fastest Identity and Checkout products

Company Mission

Our mission is to make buying online faster, safer and easier for everyone. Fast Login and Fast Checkout enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform to deliver a consistent, stress-free purchasing experience. Fast is entirely consumer-focused and invests heavily in its users' privacy and data security. Headquartered in San Francisco but open to globally remote, we are a founders-led, privately held company funded by Stripe, Index Ventures, Susa Ventures and other world-class investors.

We are committed to diversity and inclusion, and demonstrate our values through equitable pay, fantastic benefits, and access to all reasonable accommodations.

Summary

We're looking for a Product Marketing Lead to join the Marketing Team at Fast. Product marketing is going to be a key pillar of our marketing strategy as we engage both sellers and buyers to adopt our 1-click login and checkout experience. This role is an opportunity to take this marketing program from zero to one, drive the strategy, development and execution of our go-to-market campaigns, and deliver measurable business impact.

Role

• Lead the product marketing team and drive the strategy, development and execution of our story-telling, go-to-market and product marketing campaigns for Fast products
• Maintain laser-focus on the customer and customer journey and leverage research and customer insights to develop product messaging and positioning that resonates
• Define the strategy, goals and measurement methods for effective customer acquisition, engagement, upsell and retention strategies
• Champion the customer journey and work cross-functionally with marketing, sales, product, design and data teams to improve the customer conversion funnel – from the website to product launch events to customer testimonial videos
• Develop industry narratives, playbooks and customer case studies to empower a rapidly growing sales force to close more deals, faster, and at a higher lifetime value. Proven track record in developing highly effective sales presentations and collateral.
• Partner with our product teams to bring new products to market that have high business impact and launch products to seller and buyer audiences that increase share of wallet
• Analyze the results of all campaigns while finding opportunities to improve and optimize the performance going forward and share big picture learnings with the marketing team
• Communicate program results to the marketing team and company more broadly, publish program dashboards, and measure the downstream impact of campaigns in terms of pipeline and revenue generated

Requirements

• 8+ years of marketing experience at high growth companies
• 3+ years of management experience developing and mentoring direct reports
• Deep experience journey mapping and developing lifecycle marketing programs
• Extensive experience working with different performance tools and channels
• Strong analytic skills and experience working with paid marketing channels and data
• Ability to translate complex concepts into simple, clear and intuitive language
• Customer focus, with a deep understanding of the product offering
• Growth mindset, adaptability, and a drive for continuous improvement

Benefits of life @ Fast

• Fast Flex allows all of our employees to choose where they want to work: our office (when open), their home or any place else in the world.
• Early stage well-funded company with innovative engineering and product culture
• Inclusion and diversity as a company priority
• Competitive compensation packages
• Comprehensive benefits (including 99% of healthcare cost and 401k matching)
• Home office reimbursements and snack deliveries (and awesome swag!)