Performance Marketing Manager

We are looking for Senior Performance Marketing Manager who will play a key role in driving decision making and scaling user acquisition.

Reporting to the Growth Director you will be responsible for managing, tracking, reporting, and analyzing the performance of our marketing activities.

What you'll be doing

• Connect and blend marketing data sources in Google Data Studio through Funnel and/or Supermetrics to craft automated reporting to surface KPIs and metrics.
• Own data reporting and visualization to showcase the impact of marketing initiatives and campaigns, and to enable data-informed decisions.
• Monitor and optimize performance metrics such as CAC, CTR, CpLPV, CPV and others for digital campaigns.
• Launch and optimize the end-to-end execution of paid media campaigns (search, shopping, affiliates, email marketing) with a focus on paid social (FB IG).
• Collaborate with the creative team to develop high-converting marketing content.

Who we are

In 2018, Cowboy introduced the most beautiful, simple, and connected electric bike for urban riders. With a vision to be the ideal mode of transport, Cowboy has transformed the electric bike to be a fully connected ecosystem that our riders experience every day. Over time, the cultural impact we imagine is one of creating the living city - urban environments that are more mindful of us and the way we want to move and more sustainable for all its inhabitants.

We are a disrupter in the market with ambitious goals, winning Red-Dot awards in 2018, 2019, and 2021. We enhance the riding experience by unifying intelligent technology, delightful design, and meticulous customer service. Our mission is to become the most desirable micro-mobility company in Europe & US by 2025.

In May 2021, Cowboy launched its fourth model, introducing a new frame with a wireless phone charging feature. Our bikes, on-demand test rides, and repair services are available in more than 10 European countries and our bikes are available across the U.S.A. In January 2022, Cowboy raised $80 Million of funding from international investors led by HCVC and Siam Capital with continued support from previous investors Index and Tiger Global in the Series C round.

A Cowboy is someone with the courage, despite their fears, to follow their own intuition and to move their own way. Courage is the human emotion shared among our riders and with us as a brand.

Requirements

Who we are looking for

• 5+ years experience in marketing data analysis
• 5+ years experience managing Paid Social accounts.
• 5+ years experience working in performance marketing
• Excellent analytical skills to leverage data, metrics, and consumer behavior trends to make informed decisions about growth strategies
• Experience scaling, structuring, running, and evaluating growth experiments, paid acquisition campaigns
• Excellent communication and coordination skills, project management, and stakeholder management skills
• Goal-oriented. A "let's do this" mentality: High sense of ownership, pro-activeness, enthusiasm, and an ability to hustle.
• Proficiency with FB Ads Manager.
• It is a plus when you have experience with: Linkedin Ads, Google Ads, affiliate marketing, SEO, email marketing.
• Proficiency with tools and programs: Funnel, Supermetrics, Google Analytics, Google Data Studio, Excel.
• It is a plus when you have experience with: Google Tag Manager, Looker, Smartly, Productsup

Benefits

• Highly competitive package with a clear and open salary structure
• Equity
• 30 days annual leave/ vacation days (exclusive of local bank holidays)
• Your own Cowboy bike* (and a nice discount for your family)
• Monthly wellbeing budget
• Annual L&D budget
• If you are based in Belgium then an annual budget to cover some of your costs on the days you chose to work from home. If you aren't based in Belgium then you will receive a monthly remote work fund to set you up for success or co-working subscription if preferred.
• Opportunity to become one of the key employees of a fast-growing startup with open, respectful and fun company culture
• Daily meal allowance
• Having a real impact on the company's growth and evolution
• Working with people who love what they do every day
• for the duration of your contract

Just like our rider community in cities across Europe, diversity is a strength. No matter where you come from, or the path you're on, Cowboy is inclusive and so is our workplace. Your unique skills, passion, and perspective will help us continue to transform mobility and urban life for the better.