Merkle

Paid Media Senior Manager

Merkle

Remote job description

Open to remote applicants in the U.S.!

The Paid Media Senior Manager at Merkle LiveArea is responsible for strategy, forecasting and management of our client's global Search Marketing campaigns and the advancement of LiveArea's Paid Media practice and team. This is an opportunity to work each day to maximize results and produce winning campaigns for large brands' e-commerce programs. If you are passionate about unlocking the potential of a keyword, have dreams about multi-channel search strategies and can help clients understand the value of Search, you have the potential to grow at LiveArea.

We're Looking For ...

LiveArea is looking for an exceptional paid marketing senior manager to manage and further develop our practice area. In this role, you will be responsible for oversight and management of the Paid Media team, our clients' global e-commerce campaigns, and evolving the agency's process, technology, automation, partnerships and best practices for PPC, shopping, display, social and other paid channels. A passion for and focused experience with, social strategies and execution is highly desired as social is one of the biggest growth areas for our clients.

Primary Responsibilities

Paid Media campaign planning and development (including forecasting, targeting, budget recommendations, translation needs)

Client facing responsibility managing global paid media campaigns to ROAS targets

Sales support - participate in RFPs, audits and new business pitches

SME - Acting as subject matter expert within the organization for Paid Media

Produce insights and reports to identify campaign weaknesses and optimization opportunities while providing commentary for clients to understand KPI deliverables and testing outcomes.

Build trust and strong relationships with our clients through frequent touch bases and meetings.

Providing Quality Assurance to the teams output and ensure suitable controls are in place.

Providing operational leadership, mentoring and training for direct reports

Staying abreast of latest trends and best practices in the Search and eCommerce industry and recommending and implementing strategies which can benefit LiveArea clients




Summary
Company name: Merkle
Remote job title: Paid Media Senior Manager

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