Marketing Content Specialist
Stefanini
Remote job description
Who we are
For 30+ years, Stefanini has been helping midsize, large and global enterprises increase the efficiency of their IT operations while also helping them leverage information technology to empower their businesses. Our offers include efficient, cost-reducing and effective services (IT Infrastructure Outsourcing, End-User Computing Outsourcing, Application Managed Services, and Mainframe Modernization). With robust offerings aligned with market trends such as automation, cloud, Internet of Things (IoT) and user experience (UX), the company has been recognized with several awards in the area of innovation. Today, the company has a broad portfolio of solutions that combine innovative consulting, marketing, mobility, personalized campaigns and artificial intelligence services for traditional solutions such as service desk, field service and outsourcing (BPO). We have over 27,000 employees across 77 offices in 41 countries across the Americas, Europe, Africa, Australia, and Asia.
What will you do?
The Marketing Content Specialist (Product / Solution Expert) is responsible for overseeing all activities related to the solution(s) for which they are responsible, providing knowledge and support for planning and executing marketing programs, sales channel support, and a high degree of collaboration with Service Practice leaders.
In this role, the Specialist will interact with the SMEs, pre-sales, sales, and delivery teams to create and write content for marketing collateral that accurately reflects the benefits of Stefanini's solutions and how they differ from the competition. They will also define and execute innovative marketing campaigns that generate demand. These plans and programs will require an in-depth understanding of the market, the competition, and target customer segments across a portfolio of services.
The Marketing Content Specialist (Product / Solution Expert) will also be responsible for their assigned solution(s)'s outbound marketing activities by writing all necessary content and defining key messaging and positioning for service offers. An attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into easy-to-understand verbiage, is crucial. The Specialist will be the expert in their solution(s)'s target customers, how they buy, and their buying criteria, and will transfer that knowledge to the sales channel. This role is both writing and project management-intensive, so effective time management skills are a must.
Key areas the Marketing Content Specialist (Product / Solution Expert) will be responsible for: ies
Solution Content & Sales Enablement.
Create content based on the four phases of the Buying Journey (Awareness, Discovery, Decision, and Advocacy.
Service Launches.
Engage with Advisors such as Gartner, ISG, and Forrester to design, implement, and then synthesize insights from primary consumer research and competitive analyses.
Solution by Industry / Customer Needs.
Innovation: study and track the latest technological trends related to the solution.
Product Management.
Marketing Campaigns.
Content Writing.
What do you need to succeed?
3+ years of product marketing experience with at least 2 years of experience in a field-facing role.
Bachelor's degree in English, Journalism, Communications, Marketing or equivalent.
Strong leadership, sales support, project management, and training skills.
Should be an innovative thinker, an expert in market research, and possess problem-solving skills.
Possess an inquisitive mind that is constantly pitching new ideas and actively leading brainstorming sessions.
Excellent analytical and presentation skills, including the ability to handle many assignments simultaneously.
Can turn assignments around quickly; collaborates with other team members and ensures they are meeting project deadlines.
Can efficiently work under pressure and effectively prioritize shifting deadlines.
Excellent people skills; interact with staff, colleagues and cross-functional teams, leadership, and third parties in a professional and courteous way.
Excellent written and verbal communication skills; ensures that translated copy retains its intended messaging.
Strong proofreading and copyediting skills.
Enjoys operating in a fast-paced and demanding environment; has a nimble and flexible work style; able to juggle multiple competing priorities and can change directions quickly.
What you'll get
Work with brilliant minds, often within a global capacity.
Comprehensive Benefits package that includes 401(k), paid time off, tuition reimbursement, medical, dental and vision insurance, and much more.
Opportunity to participate in professional development eLearning programs within the Stefanini University, and other virtual training as well.
Why we're different
Brazilian and privately owned company.
Agility, flexibility, and innovation are in our DNA.
Flat organizational structure which enables faster communication and decision making.
Open floor plan environment where collaboration is highly encouraged!
Take a look for yourself
Here's one of our own, talking about the culture, space and growth opportunities: https://www.youtube.com/watch?v=j8O37KNINdY
This is a hybrid position which will allow you to work from home three days a week!
Summary
Company name: Stefanini
Remote job title: Marketing Content Specialist
For 30+ years, Stefanini has been helping midsize, large and global enterprises increase the efficiency of their IT operations while also helping them leverage information technology to empower their businesses. Our offers include efficient, cost-reducing and effective services (IT Infrastructure Outsourcing, End-User Computing Outsourcing, Application Managed Services, and Mainframe Modernization). With robust offerings aligned with market trends such as automation, cloud, Internet of Things (IoT) and user experience (UX), the company has been recognized with several awards in the area of innovation. Today, the company has a broad portfolio of solutions that combine innovative consulting, marketing, mobility, personalized campaigns and artificial intelligence services for traditional solutions such as service desk, field service and outsourcing (BPO). We have over 27,000 employees across 77 offices in 41 countries across the Americas, Europe, Africa, Australia, and Asia.
What will you do?
The Marketing Content Specialist (Product / Solution Expert) is responsible for overseeing all activities related to the solution(s) for which they are responsible, providing knowledge and support for planning and executing marketing programs, sales channel support, and a high degree of collaboration with Service Practice leaders.
In this role, the Specialist will interact with the SMEs, pre-sales, sales, and delivery teams to create and write content for marketing collateral that accurately reflects the benefits of Stefanini's solutions and how they differ from the competition. They will also define and execute innovative marketing campaigns that generate demand. These plans and programs will require an in-depth understanding of the market, the competition, and target customer segments across a portfolio of services.
The Marketing Content Specialist (Product / Solution Expert) will also be responsible for their assigned solution(s)'s outbound marketing activities by writing all necessary content and defining key messaging and positioning for service offers. An attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into easy-to-understand verbiage, is crucial. The Specialist will be the expert in their solution(s)'s target customers, how they buy, and their buying criteria, and will transfer that knowledge to the sales channel. This role is both writing and project management-intensive, so effective time management skills are a must.
Key areas the Marketing Content Specialist (Product / Solution Expert) will be responsible for: ies
Solution Content & Sales Enablement.
Create content based on the four phases of the Buying Journey (Awareness, Discovery, Decision, and Advocacy.
Service Launches.
Engage with Advisors such as Gartner, ISG, and Forrester to design, implement, and then synthesize insights from primary consumer research and competitive analyses.
Solution by Industry / Customer Needs.
Innovation: study and track the latest technological trends related to the solution.
Product Management.
Marketing Campaigns.
Content Writing.
What do you need to succeed?
3+ years of product marketing experience with at least 2 years of experience in a field-facing role.
Bachelor's degree in English, Journalism, Communications, Marketing or equivalent.
Strong leadership, sales support, project management, and training skills.
Should be an innovative thinker, an expert in market research, and possess problem-solving skills.
Possess an inquisitive mind that is constantly pitching new ideas and actively leading brainstorming sessions.
Excellent analytical and presentation skills, including the ability to handle many assignments simultaneously.
Can turn assignments around quickly; collaborates with other team members and ensures they are meeting project deadlines.
Can efficiently work under pressure and effectively prioritize shifting deadlines.
Excellent people skills; interact with staff, colleagues and cross-functional teams, leadership, and third parties in a professional and courteous way.
Excellent written and verbal communication skills; ensures that translated copy retains its intended messaging.
Strong proofreading and copyediting skills.
Enjoys operating in a fast-paced and demanding environment; has a nimble and flexible work style; able to juggle multiple competing priorities and can change directions quickly.
What you'll get
Work with brilliant minds, often within a global capacity.
Comprehensive Benefits package that includes 401(k), paid time off, tuition reimbursement, medical, dental and vision insurance, and much more.
Opportunity to participate in professional development eLearning programs within the Stefanini University, and other virtual training as well.
Why we're different
Brazilian and privately owned company.
Agility, flexibility, and innovation are in our DNA.
Flat organizational structure which enables faster communication and decision making.
Open floor plan environment where collaboration is highly encouraged!
Take a look for yourself
Here's one of our own, talking about the culture, space and growth opportunities: https://www.youtube.com/watch?v=j8O37KNINdY
This is a hybrid position which will allow you to work from home three days a week!
Summary
Company name: Stefanini
Remote job title: Marketing Content Specialist
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location or timezone
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category
Marketing -
posted
707 days ago
United Stateshttps://www.remote.io/remote-marketing-jobs/marketing-content-specialist-29476