Lifecycle Marketing Manager

1stDibs is a one-of-a-kind online marketplace that connects design lovers to more than one million extraordinary pieces, from furniture and fine art to jewelry and fashion. As a leading global marketplace for design lovers, we enable shoppers to discover beautiful things and interact with top sellers from around the world and our team shares that passion. Our best-in-class platform allows shoppers to buy directly, negotiate a price, or bid on items at auction and enables them to interact with sellers throughout all stages of the transaction - including item inquiries, price negotiations, and customization requests.

We are hiring a Lifecycle Marketing Manager to help create and evolve more personalized experiences for our customers at each step in their 1stDibs journey with the goals of activating more buyers, increasing lifetime value and growing user engagement. You'll partner with a variety of teams across the organization to develop engaging lifecycle campaigns across multiple channels including, but not limited to, our website, app, email, push, sms, direct mail and display ads.

What you'll do:

• Work cross-functionally with email, integrated marketing, creative, product and engineering teams to develop and execute lifecycle campaigns and promotions that drive customer activation, retention and LTV. Examples: using performance data to suggest and test optimizations to our current promotional offers and evolving our retention marketing programs with the paid media team.
• Support and collaborate with lifecycle marketing Director and team to develop campaign strategies and personally lead execution of promotional and marketing campaigns that deliver against established business goals. For example, if we were exploring creating a targeted promotional offer with strict ROI targets for new registrants. You would identify audience segments, suggest offers and assist in creating financial models to gain buy-in from relevant stakeholders. Once approved, you would brief the creative team on required assets and strategy, ensure execution in each channel, measure and finally communicate results and next steps to leadership.
• Evolve domestic and international marketing channel opt-in initiatives and app download campaigns by conducting performance analyses and implementing A/B tests, effective messaging and personalization optimizations.
• Collaborate with Senior Associate and cross-functional partners to evolve our onboarding and early engagement strategies and implement/optimize specific engagement initiatives across our website and marketing channels.
• Leverage internal and external customer data and marketing automation tools to develop effective audience segmentation and content personalization.
• Manage relationships with third-party service providers

What you'll bring:

• 4-6 years lifecycle/customer marketing or growth marketing experience (2+ years email marketing experience strongly preferred)
• Excellent interpersonal skills and the ability to manage multiple detail-oriented projects simultaneously
• Experience with A/B testing, campaign analysis and content optimization
• Strong verbal & written communication skills
• Proficient in Excel or Google Sheets
• Familiarity with web analytics tools, such as Google Analytics, and with business intelligence reporting tools (Looker, Cognos, Tableau, etc.) a huge plus
• Experience working with SimonData, Salesforce or other CDP and/or CRM tools preferred
• A desire to learn & make a difference at a growing company that is quickly expanding into new markets.

1stDibs is an Equal Opportunity Employer

The 1stDibs mission, to enrich lives with the extraordinary, can only be achieved when diversity, equity and inclusion are embedded into our values, culture and the way we do business. Enabling access to and celebrating unique and diverse perspectives is at the very core of what we do. We are committed to attracting and retaining the best talent in the industry, who are reflective of the diversity of our communities, and fostering an environment where every individual feels they belong, are valued and heard. As a leading design marketplace, we leverage the power of our platform and brand to empower historically underrepresented individuals, and the businesses they own, across the art and design industries.