App Annie

Lifecycle Marketing Manager

App Annie

Remote job description

App Annie is looking for a data driven, creative and innovative Lifecycle Marketing Manager to join us. You will be part of the Global Marketing team, and wear our Customer Obsession hat with pride and are responsible for creating a high quality pipeline in our Go-To-Market motion.

Something about us...

App Annie has built the mobile market data standard. As the trusted source for the mobile economy, our mission is to be the first Unified Data AI company that combines both consumer data plus market data to drive digital performance. More than 1,300 enterprise clients and 1M+ registered users across the globe and spanning all industries rely on App Annie. We are headquartered in San Francisco with teams in 12 countries.

Along with a market defining product, we take great pride in our culture and values and strive to embody them daily! We set a high bar for our success and have made Excellence as our standard, hold each other Accountable, continuously push Innovation and Win with Style.

What can you tell your friends when they ask you what you do?

I drive customer conversion and increase the efficiency of marketing to sales funnel. I qualify and convert marketing-generated leads through a range of activities. I am involved in all areas of marketing demand generation, prospect, customer and product marketing email communications.

Our Team obsession is "Pipeline". I bring positive energy to the team!

You will be responsible for and take pride in...

  • Develop a strategic perspective on the prospect journey, from first touch to handing over to sales, and a program of marketing automation to match this journey
  • Work with the B2B marketing team to define our account-based marketing strategy to drive opportunities for new business, upsell and cross-sell
  • Develop and manage the Global customer lifecycle onboarding and retention programs (AMER, EMEA, APAC), and use data to identify customer journey gaps, and opportunities.
  • Develop and manage lifecycle programs and campaigns, including goals, strategies, and execution. Identify data/insights gaps, and drive measurable incremental growth and/or product engagement to improve customer experiences.
  • Partner with Product, Content and Field Marketing to build go to market campaigns
  • Partner with the Customer Success and the Sales team to maximize the impact of Lifecycle programs.
  • Be the expert for other teams on Marketo. This includes training on best practices.
  • Maintain email database, monitoring for opt outs, data overages, sync errors, forms, and other maintenance.
  • Build, measure and analyse revenue driving activity, working closely with the wider marketing team to deliver end-to-end marketing campaigns
  • Monitor and report back on key insights from campaign data

You should recognize yourself in the following...

  • 5 years of experience in CRM/CMS/Digital Marketing for a SaaS company
  • Marketo certified, proficient use of Salesforce
  • Good experience with HTML
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Excellent written communication and copywriting skills
  • Comfortable with implementing localized projects
  • Strong project management skills
  • Strong presentation, problem-solving, analytical
  • The ability to influence and get it done, even if you are not directly managing those you are working with
  • Proactive mindset with regard to spotting opportunities and acting quickly upon them
  • Has attention to detail
  • An ability to work under tight deadlines

What we offer...

  • We provide a $1,000 (country equivalent) reimbursable WFH allowance to set you up for remote work success.
  • Possibility to work from another country for 90days a year!
  • Internet allowance for stable internet connection, so your video does not freeze on Zoom.
  • Flexible working days. We love to meet, but if you need to get your kids behind school-zoom, need to leave early to get to your band repetition or gym classes, do your thing.
  • Paid leave, so long as you promise to come back!
  • Health and dental benefits.
  • An international team of talented and engaged people from different cultural backgrounds and locations.
  • Wellbeing allowance for any activity that matters to your wellbeing; (online) gym classes, fitness equipment, mindfulness apps or even childcare support!
  • Unlimited access to online learning platform Udemy to help you develop your skills.
  • Virtual initiatives and events to keep you connected with your colleagues.

Yes, I want this job!

Company name: App Annie
Remote job title: Lifecycle Marketing Manager
Job tags: SEM, Copywriting, SEO

Share or copy

Job alerts