Coalition

Integrated Marketing Campaigns Lead

Coalition

Remote job description

Founded in 2017, Coalition is on a mission to solve cyber risk and create a safer digital economy where everyone can thrive. Digital risk is now a part of every business and it's no longer solely the domain of technical teams. That's why we combined comprehensive insurance with proactive cybersecurity tools to help organizations stay resilient to digital risks like cyber attacks, funds transfer fraud and much more.

Our team works collaboratively across North America and Europe to prevent security failures and provide both technical and financial help when incidents do occur. Today, Coalition is the world's largest commercial insurtech serving over 130,000 customers including many small businesses that rely on Coalition to help them chart a path forward in the new digital world.

As of September 2021, Coalition has raised $520 million from leading global technology investors as well as highly-regarded institutional investors including: Index Ventures, Ribbit Capital, Valor Ventures, Durable Capital, T. Rowe Price Advisors, and Whale Rock Capital, valuing the company at more than $3.5 billion.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, authenticity and diversity. That's why we are proud to be named one of Inc's Best Places to Work in 2021.

About The Role

Are you a creative and collaborative experimenter who loves to tinker, test build and scale? Coalition is looking for its first integrated marketing campaigns manager to join the marketing team to help scale our broker and policyholder engagements.

If you see yourself as a demand gen-centric marketer with expertise in key digital channels (web, social, email) and have a successful track record in campaign implementation, we'd love to meet you! In this role, you will develop a deep awareness of the cyber insurance market, build marketing outreach ideas and structure them into creative, integrated, thoughtful programs to target and foster our community of brokers, policyholders, and partners across the US and Canadian markets.

You will work collaboratively across Marketing, Growth, Sales and other stakeholders to drive holistic marketing plans that elevate Coalition's awareness; deliver demand generation campaigns and assist scalable sales influence and enablement programs. If you are a creative strategist, collaborative, data driven, and have a passion about driving results, you might be who we're looking for!

Responsibilities

  • Create integrated marketing campaign strategy aligned with our product offerings, audience personas, and business needs to drive engagement with our broker base and assist company-wide broker acquisition and retention goals
  • Build and handle quarterly plans that coordinate efforts across marketing, product, growth and sales to maximize the impact of content initiatives, product launches, events and features outreach.
  • Maintain campaign planning, implementation, and optimization across all marketing channels - website, email, social, events, paid etc. to deliver a combined customer experience that tells Coalition's story.
  • Develop segmented broker audiences, and design specific outreach, foster, and follow up plans for key segments
  • Collaborate with cross-functional teams including product marketing, digital, content teams to design and implement thoughtful campaigns with targeted messaging, timelines, and channel distribution plan.
  • Partner with marketing operations to define campaign KPIs, analyze performance and continually improve how we deploy, track and measure campaign effectiveness.
  • Provide ongoing campaign reporting, pacing towards goals to stakeholders and share learnings with leadership team and partners
  • Support the rollout and measurement of alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans
  • Document processes for transparency and scale our campaign efforts as we expand into newer product lines and markets

Skills and Qualifications

  • 5+ years of experience and proven track record in developing and guiding integrated campaigns (in a B2B setting preferred)
  • Working knowledge of paid distribution channels (SEM, social, display) and their effective use in marketing campaigns to drive results
  • Collaboration-first mindset is a must including the knowledge of how to effectively engage and drive cross-functional teams to align and achieve shared objectives
  • Be able to successfully balance competing priorities and handle intricate workstreams with multiple stakeholders while consistently delivering results
  • Be able to frame insights and communicate recommendations simply and effectively
  • Strong analytical skills and track record of measuring and enhancing marketing programs
  • Experience in marketing automation and measurement, specifically in measuring the impact of marketing channels and campaign reporting.
  • Experience with ABM is a plus, but not required
  • Strong project management, organizational, and communication skills
  • Impeccable eye for detail; Thrives in fast-paced environment

Why Coalition?

Coalition's culture is one that strongly values humility, authenticity, and diversity. We want to work with people of different backgrounds and different paths in life, and we trust our team members to take responsibility, share ownership and work for one another. We are always looking for collaborative, inquisitive and dedicated individuals to join our team.

Recent press releases:

Coalition Closes $205 Million Series E, Valuing the Cyber Insurance Provider At More Than $3.5 Billion

Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.




Summary
Company name: Coalition
Remote job title: Integrated Marketing Campaigns Lead

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