Head of Product Marketing

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes!

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, and Robert Downey Jr. We are listed in Forbes' Top 50 Fintechs of 2020. And for exciting news about our growth check out Life-Insurance Startup Ethos Valued at More Than $2.7 Billion. We are scaling quickly and looking for passionate people to protect the next million families!

About The Role

We're looking for a Head of Product Marketing to build and execute our B2B product marketing strategy and drive go to market success. As the Head of Product Marketing, you'll build and lead a team that owns a diverse set of responsibilities, from deeply understanding customer insights to developing positioning and messaging, to driving a clear B2B content strategy. In this role, you will work closely with Ethos' CMO and be responsible for creating the B2B Product Marketing function - the team is growing fast, and you are joining at a key time to help shape it!

Responsibilities

• Understanding and define customer insights, including segmentation, product testing, benchmarking, etc.
• Own positioning and messaging, including solidifying the value prop, and creating the messaging and copy
• Drive new product launches, including messaging new products to customers, go to market planning, and growth
• Develop a strategy for co-marketing and partnerships with key organizations in the industry
• Articulate complex technical concepts (keep the bullet you have)
• Define a measurement strategy (keep the bullet you have for this)
• Manage and grow the team to include a set of high-performing ICs

What We Value

• 7+ years of relevant work experience in B2B Product Marketing SaaS Software
• 5+ years demonstrated track record in crafting positioning and marketing content
• Demonstrated ability to optimize results on cross-team collaborations for marketing and revenue-generating activities
• Ideally, you will have managed a small team and are motivated to grow another one
• Outstanding communication and content creation skills
• Resourcefulness, creativity, and strong problem-solving ability, including against non-traditional or undefined problems
• Sound judgment, and composure in high-pressure situations, with an ability to display discretion and integrity in all interactions

Everyone is welcome at Ethos. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

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