Remote job description

About Aalto

Aalto has set out to create the modern, direct marketplace homebuyers and sellers have been craving for decades. Beginning in 2021, sellers have been able to list their homes with a flexible and no-risk process, unlocking homes for sale months earlier than traditional real estate. This leads to more amazing homes for buyers, exclusively on Aalto. Tens of thousands of buyers and sellers across the Bay Area are already using Aalto, with new, exclusive homes added hourly.

We are a distributed team of do-ers with three pillars at our core: start by listening, build community, and be direct. Learn more at aalto.com.

Who you are:

    • A motivated, action-oriented marketer who wants deep ownership of their work
    • You want to leverage your skills to make impactful work - not just fluffy campaigns
    • Obsessed with creating great marketing that begins with thinking about consumer value + audience
    • You want to cover a range of marketing from growth, to product, to brand, to content, and beyond - becoming a true world class marketing athlete
    • You want to learn from senior marketers who bring their own expertise to the table
    • You sweat the small stuff, caring about every detail
    • Have a portfolio of shipped work that you were directly responsible for marketing
    • Experience marketing directly to consumers, ideally in a marketplace business - highly-regulated industry experience is a plus
    • Interested in and worked at early-stage consumer companies
    • 3+ years of overall marketing experience, with at least 2 in a start-up environment

What you'll do:

    • Partner with the Marketing team, Product team, and other functions to ship meaningful marketing executions at a fast cadence
    • Focus specifically on growth marketing, product marketing, and performance marketing to grow the Aalto marketplace
    • Work across the entire marketing development spectrum: strategy, ideation, concept work, creation, launch, and post-launch analysis
    • Work on day-to-day management and iteration of existing campaigns and tactics
    • Champion new marketing-driven approaches and tools
    • Spread your expertise across both digital and offline marketing channels
    • Think deeply about the emotional state of the user at every step of our product/marketing journey
    • Say "no" a lot so that we can say yes to the right things
    • Interact with the founders, advisors, and (incredibly enthusiastic) end-users on a weekly basis, asking exceptional questions of each
    • Learn more about real estate than anyone you know
    • Have a ton of fun re-envisioning residential real estate from the ground up
Location:

This role can be performed as fully remote or in a hybrid capacity. A majority of the Aalto team is located around the Bay area with flexibility to work from home or the office. For those located in The Bay area, we do have an office (with ample parking) as an option in the Presidio neighborhood of San Francisco, but there is no daily requirement to be present. We want to empower our employees to do their best work, whether that's collaborating in person with co-workers, focus time at home, or both! Nearly all team members work Pacific hours.

Culture:

Aalto has a values-driven culture; we prioritize hiring individuals who are aligned with those values and holding our employees accountable. Being open, honest, and candid is part of the fabric of Aalto's way of doing business. We're thorough yet nimble, good listeners and open communicators, and have built a foundation of trust, innovation, but most importantly kindness. We're slack first, we don't e-mail, and the only meetings we add to our calendars are those that are necessary to building a world-class product. We value output, not hours. If you're intrinsically motivated to revolutionize the real estate market, then you'll be in great company with people rallied behind a common goal at Aalto.

Benefits:

Aalto pays 100% of healthcare premiums, with a comprehensive health care and benefit plan, flexible time off, flexible spending account, and parental leave among other benefits. We offer a competitive salary and equity.

Summary
Company name: Aalto
Remote job title: Growth Marketing Lead
Job tags: marketplace, Growth Marketing, Early-Stage

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