Our mission

Otter is on a mission to create a world of care and opportunity by connecting parents who need childcare with stay-at-home parents who can care for their kids. Our goal is for every child to have access to safe, high-quality childcare and for every stay-at-home parent to be economically empowered in a way never before possible. Over the next ten years, Otter will facilitate millions of hours of childcare and unlock billions of new economic opportunities for stay-at-home parents.

Otter is growing quickly!

Otter's growth has surpassed our most optimistic expectations: Otter is live in two cities, growing quickly, and we have more demand than we can keep up with. We're building a category-defining, technology driven solution that works for today's families in the $75B childcare category. Otter has attracted more than $27M from leading venture investors and angels, including Sequoia Capital, Andreessen Horowitz, Abstract Ventures, Thrive Capital, and a diverse set of world-class operators including Kevin & Julia Hartz, Michael Ovitz, Dylan Field, Scott Belsky, Maran Nelson, Hunter Horsley, Backend Capital, Varsha Rao, Jana Messerschmidt, Claire Hughes Johnson, Jessica Verrilli, Sarah Nahm, Stephen Chau, Marc Hedlund, and Shreya and Anand Iyer.

The role

As a Growth Marketer at Otter, you will play a critical role in caregiver and careseeker acquisition across organic and paid media programs, with a biased towards organic. You are excited about experimentation and will proactively dive into growth and optimization opportunities without needing delegation upfront. You will work closely with our Director of Communications, General Managers, and Operations Specialists and will share your learnings with the entire Otter team.

What you'll do

Design and execute experiments that drive caregiver and careseeker engagement and improve conversion on our platform.
Double down on experiments that are working, using your judgement and data.
Analyze performance, uncovering new ways for Otter to grow.
Share your learnings so we can continue to refine the product.
If you're creative, you'll have the opportunity to develop social media content that is topical, genuine, and consistent with the Otter brand.

What you're great at

Understanding the unique challenges of cold starting marketplaces.
Looking at marketplace growth with an experimentation lens.
Knowing your conversion metrics inside-out.
Doubling down on organic channels with great ROI, reaching for paid channels last.
Validating paid strategy via other channels first so you start paid campaigns with a thesis about why they'll work.
Leveraging different channels, including email marketing, SMS marketing, and social media marketing.
Understanding of customer behavior and teaching other members of the team about it.
Empathizing with parents and caregivers ?" you might be one yourself.
Thriving in fast-paced environment, where priorities shift quickly.
Collaborating with other members of the team in service of company-wide goals.

Who you are

You believe care work is real work.
You have superior communication skills, including the ability to prioritize and efficiently and transparently communicate results at a team, executive, and company level.
You're willing to talk about your work in writing so you can contribute to a company culture where we learn from one another, so we can learn faster together.
You have attention to detail and thrive in a fast-moving environment.
People who know you would call you a team player with a desire to jump in and be "hands on" as needed.
You embrace Otter's values and operating principles.

Please apply even if you don't meet 100% of the criteria above. Nobody checks every box every time and we'd love to talk to you about how and why you can see yourself growing into this role. We're also very open to candidates with non-traditional experience, especially those who have taken time out of the traditional workforce to care for their children or other loved ones.

Otter embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Summary
Company name: Otter
Remote job title: Growth Marketer