Growth Manager Demand Generation Operations

Founded in 2017, Coalition is on a mission to solve cyber risk and create a safer digital economy where everyone can thrive. Digital risk is now a part of every business and it's no longer solely the domain of technical teams. That's why we combined comprehensive insurance with proactive cybersecurity tools to help organizations stay resilient to digital risks like cyber attacks, funds transfer fraud and much more.

Our team works collaboratively across North America and Europe to prevent security failures and provide both technical and financial help when incidents do occur. Today, Coalition is the world's largest commercial insurtech serving over 130,000 customers including many small businesses that rely on Coalition to help them chart a path forward in the new digital world.

As of September 2021, Coalition has raised $520 million from leading global technology investors as well as highly-regarded institutional investors including: Index Ventures, Ribbit Capital, Valor Ventures, Durable Capital, T. Rowe Price Advisors, and Whale Rock Capital, valuing the company at more than $3.5 billion.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, authenticity and diversity. That's why we are proud to be named one of Inc's Best Places to Work in 2021.

About The Role

Coalition is looking for a hands-on Growth Manager for Demand Generation Operations to develop email and ads strategies and enhance our demand gen efforts. The ideal candidate is a growth and operations well-versed candidate who can define the optimal campaign setup and tools to assist our lead gen efforts. This person will be accountable for leveraging email automation (Outreach or ESPs) to enable relevant, and dynamic broker acquisition strategies.

Responsibilities

• Own our end-to-end email demand gen strategy for broker acquisition
• Guide, build, and deploy all demand gen email and webinar operations
• Implement campaign solutions: email, campaign and program setup, and help with data hygiene
• Handle email deliverability of demand gen campaigns
• Implement reliable reporting and tracking
• Own, measure and iterate on processes required to achieve qualified leads
• Identify funnel improvement areas
• Conduct A/B tests and assess results to develop insights to improve email programs.
• Guide overseas demand gen operations team
• Guide Linkedin and Facebook ad spend profitably

Skills and Qualifications

• 3+ years of marketing experience either in a demand generation or a marketing ops role
• Advanced hands-on experience in sending email through Outreach or ESPs
• Experience in campaign management process, attribution & measurement, and marketing funnel management including tracking and reporting on email performance
• Strong critical thinking and logical experience and experience using data to drive actionable insights
• Strong strategic, logical, project management, and communication experience.
• Organized and self-motivated with a sense of urgency and attention to detail
• An energetic and willing attitude
• The aptitude to learn new tools quickly
• Knowledge of email best practices
• Experience in a fast-paced, high-growth environment
• Hands-on experience in Linkedin and Facebook adsr is a strong plus.

Why Coalition?

Coalition's culture is one that strongly values humility, authenticity, and diversity. We want to work with people of different backgrounds and different paths in life, and we trust our team members to take responsibility, share ownership and work for one another. We are always looking for collaborative, inquisitive and dedicated individuals to join our team.

Recent press releases:

Coalition Closes $205 Million Series E, Valuing the Cyber Insurance Provider At More Than $3.5 Billion

Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.