Enrollment Marketing Manager

Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility, pregnancy and parenting. Maven's award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better health outcomes for both parents and children. Founded in 2014 by CEO Kate Ryder, Maven has supported more than 10 million women and families to date. Maven has raised more than $200 million in funding from leading investors including Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.

Recent awards include:

• FORTUNE Best Place to Work in Health Care (2021)
• FORTUNE Best Place to Work in New York (2021)
• PARENTS@WORK Best Places to Work for Parents (2021)
• ROCK HEALTH Disruptive Founder of the Year (2021)
• GREAT PLACE TO WORK Certified (2021)
• FAST COMPANY #1 Most Innovative Company in Health (2020)
• CB INSIGHTS Digital Health 150 (2020)
• INTERBRAND Breakthrough Brand (2020)

Maven is looking for an Enrollment Marketing Manager to join our team. This role is ideal for someone with B2B2C experience and has previously served in roles supporting employer and health plan clients. We're looking for someone with an entrepreneurial mental

As Enrollment Marketing Manager at Maven, you will:

• Execute email/SMS and health plan portal digital marketing campaigns
• Serve as the primary point of contact for health plan marketing requests and work closely with the Enrollment Marketing lead to deliver marketing materials and support
• Maintain and execute templates for launch communications with a strong focus on integrated benefits within the payer ecosystem
• Develop and execute short- and long-term strategies to grow membership and retain existing clients
• Build employer and payer marketing plans to maximize enrollment impact at launch and throughout the year
• Make recommendations on marketing strategies and build plans to identify enrollment opportunities
• Analyze data to formulate enrollment strategies aimed at increasing product awareness
• Create and maintain a payer advocacy process in partnership with key stakeholders (Brand comms, content, etc.)
• Partner with sales and client success to create campaigns to support upsell / cross-sell and renewal
• Provide support to Client Success for our clients' quarterly business reviews
• Measure the results of marketing activity to inform future marketing efforts

We're looking for you to bring:

• 5+ years of experience in a client marketing role at a B2B2C company. Experience working with health plans preferred.
• Experience creating campaigns and experiences that create customer champions and brand advocates
• Exceptionally strong organizational and project management skills
• Ability to strategically translate research and insights into actionable marketing plans
• Experience with Hubspot / Salesforce preferred
• Passion for women's and family health

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

Maven employees are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That's why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

• Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for Mavens is 100% covered by Maven
• Access to the Maven platform service and free Maven appointments for Mavens and generous credits for family & friends
• Free One Medical membership
• 401(k) plan
• Unlimited paid time off
• Monthly stipend for your choice of wellness benefits
• Weekly stipend for a *free* lunch
• One-time stipend to enhance your work from home experience (We will be working remotely until sometime next year!)
• A variety of virtual team events such as musical performances, game nights & happy hours
• 12 weeks parental leave and 2 weeks flexible time upon return
• Annual professional development stipend
• 1 month paid sabbatical after 5 years

Maven is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please note that Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will also never ask for bank account information (routing, account numbers), social security numbers, passwords or any other sensitive information to be delivered over email, or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com.