Email Marketing Strategist

Company Overview

Every human-made product on earth traces its roots to chemistry ?" from food to pharma, from Q-tips to qubits: chemistry makes every innovation possible. Can't wait for that foldable phone? Thank DuPont. Have a kid and rely on baby wipes? Thank Lonza. Love solar shingles that can power your home? Thank Dow Chemical.

Knowde is transforming the $5 trillion chemical industry starting with the creation of a rich marketplace where people can crush the product innovation life-cycle down from years to days. We're doing this by connecting customers and producers early in the product development life-cycle where they can research, discover, collaborate, negotiate and purchase chemistries and products quickly and repeatedly with a level of information transparency never before seen in this industry.

Knowde has raised their Series B led by Coatue.

Description

Play a critical role in the success of storefronts on Knowde by utilizing your deep knowledge of and experience with email marketing to target key accounts and engage and nurture them with rich email content. You will monitor campaign performance by evaluating data on key metrics to assess efficiency, analyze trends, and optimize performance. You will also assist with the production and execution of campaigns by sourcing images, collaborating with designers and copywriters, editing content, building and launching campaigns, and creating audience segments that optimize deliverability. Additional responsibilities include collaborating with storefront stakeholders to identify campaign topics and generating external-facing reports to share results, suggest optimizations, and provide strategic guidance.

Responsibilities

Category

Responsibilities

Strategy

Align with storefront stakeholders on campaign topics then build email marketing calendars to drive traffic and leads by getting target customers to visit storefront pages, download documents and formulations, and request samples and quotes. Collaborate with other marketing channel strategists to ensure an informed, comprehensive, and scalable cross-channel approach.

Execution

Collaborate with copywriters and designers to build and launch email marketing campaigns for 15+ accounts.

Management

Review key metrics to assess efficiency, analyze trends, and optimize performance. Generate external-facing reports to share results, suggest optimizations, and provide strategic guidance.

Qualifications/Skills

Self-starter with a hands-on approach

Bachelor's degree in marketing, business or related field

5+ years of experience in email marketing
Robust written and verbal communication skills
Strong understanding of email deliverability factors and domain balancing
Experience with nurture logic, A/B testing, and campaign optimization

Knowledge of email marketing and analytics tools and applications
Ability to manage campaign content, logic, and audiences across multiple marketing instances

Experience with analytics, attribution, and single page applications is a plus

Experience marketing for multi-tenant saas platforms is a plus

Relevant Tools

Mautic

Active Campaign

SalesForce

ZoomInfo

Looker

G Suite