Director, Product Marketing

Shapeways' digital manufacturing platform offers customers access to high-quality manufacturing from start to finish through automation, innovation, and digitization. The company's purpose-built software, a wide selection of materials and technologies, and global supply chain lower manufacturing barriers and speed delivery of quality products. Shapeways' digital manufacturing services have empowered more than one million customers worldwide to produce more than 21 million parts using 11 different technologies and 90 different materials and finishes.

Headquartered in New York City, Shapeways has ISO 9001-compliant manufacturing facilities in Long Island City, NY, and the Netherlands and a network of verified partners around the globe. In September 2021, Shapeways became a publicly-traded company on the NYSE under the ticker SHPW.

Overview:

Why is the Director, Product Marketing position important to us?

The purpose of the Director, Product Marketing is to partner with the business leaders, product development team, commercial sales, and other key personnel to lead and drive strategic marketing initiatives, analyze customer insights, understand market trends and proactively recommend strategies, and build brand awareness, support customer value and generate leads for growth opportunities. This is a fully remote position reporting directly to the VP, Marketing.

Responsibilities:

• Work side-by-side with business and sales to define and drive all marketing strategies, campaigns, and marketing analytics
• Analyze market trends and characterize the competitive landscape to identify target markets and develop lead generation, retention, and cross-sell strategies
• Identify opportunities for increasing customer and business value through new services or service differentiation by representing the voice of the customer
• Develop market positioning based on research, data, and Shapeways' business model
• Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention for B2B and B2C
• Establish thought leadership around key product positioning through ongoing marketing activities via content marketing, sales promotions, and other strategic awareness activities
• Responsible for developing, tracking, and reporting product marketing plans, campaigns, and launches that outline key KPIs and ROI impact.
• Mentor and develop direct reports

You might be a good fit if (you have/are):

• 4-year college degree required; BS/BA in Marketing or Business Preferred
• 8+ years of experience in marketing, product marketing launches, or market research (3D printing, additive manufacturing, and/or SaaS experience a plus)
• 3+ years of leading, coaching, and developing direct reports
• Understand B2B and B2C customer journey mapping and persona modeling
• Demonstrated proficiency in marketing or product marketing management, including participating in market analysis, making sound recommendations to grow revenue, building strategy plans, campaigns, and new product development launches
• Must have excellent interpersonal skills; both verbal and written skills are essential
• Ability to travel for conferences, customer and company meetings as needed, about 10%

Benefits

Why join our team?

At Shapeways, we all contribute to a respectful work environment where we share ideas and encourage each other to think creatively. We are a collaborative, diverse and dynamic group of individuals ready to embark on our next chapter of growth.

Do you want to be part of a culture that is inclusive, inspiring, and allows you the autonomy to be creative in your work? If so, we invite you to join us on our adventure!

Benefits and perks include:

• Healthcare that fits your needs - We offer excellent medical, dental, and vision plan options that provide coverage to employees and dependents. Our suite of options ranges from 100% employee-only medical premium coverage to extremely reduced premiums for dependent coverage to an enhanced buy up plan for those with more extensive needs. We also have competitive pricing plans for dental and vision!
• Ownership - Every Shapeways employee will be granted equity in the company
• 401(k) with Employer Match - Join the team and we will immediately invest in your future
• Parental Leave - Robust paid time off for new parents; both primary and secondary leave
• Generous Paid Time Off - 20 PTO days plus additional days off when you're not feeling well, to observe holidays, or just to destress.
• Wellness - We care about your wellbeing. From Commuter Benefits to FSA's to a platform to promote financial wellbeing to gym reimbursement to standing desks to a partnership with One Medical...we've got you covered
• Learning & Development - Through continued education/mentorship on the job and our investment in LinkedIn Learning, we're focused on your growth as a working professional
• Credit and Discount - Each quarter, employees will earn a $100 credit in their Shapeways account - that's $400 a year! This balance may be used in conjunction with the 20% employee discount toward purchasing items from our marketplace