Job description

Meeting your future team:

Collibra is looking for an experienced, growth-minded Public Sector Marketing Leader. In this role, the Director, Public Sector Marketing will have responsibility for establishing Collibra as the trusted brand in the public sector data strategy. You will partner with our Field leaders to drive the Public Sector Marketing strategies inclusive of Brand, Demand Generation and Deal Acceleration. If you're a builder that takes a data-driven approach to demand generation growth, this is an amazing role for you.

Directors of Public Sector Marketing at Collibra are responsible for:

  • Building and implementing a global marketing strategy for the Public Sector that captures the mindshare of our target buyers, analysts, and partner community.
  • Working alongside our Public Sector Sales teams, cultivating relationships with stakeholders in government to better understand the government buyer personas, and building our position as a brand leader in the space
  • Developing and executing public sector multichannel marketing campaigns to drive pipeline aligned to our Sales targets. You will define tactics for generating awareness and high-quality leads for the sales team.
  • Partnering with our strategic Public Sector partners on key go to market initiatives to reach new customers, generate leads and drive new business.
  • Measuring the effectiveness of the programs you lead and make quick decisions on where to invest and maximize ROI.

You Have:

  • 10+ years in marketing to public sector, the federal government, and healthcare industries
  • Experience in digital marketing, including an understanding of the latest B2B customer engagement tactics within the public sector, the federal government, and healthcare industries.
  • Excellent written and oral communication skills
  • Experience in all facets of marketing including account-based marketing, online, social media, and events.

Measuring Success:

  • Within your first month you will: have the lay of the land, met with your key sales business partners, our primary go to market partners, and have participated in on-boarding training to get a foundation in our product and go to market strategy.
  • Within your third month, you will have your plan in place and start transitioning to execution mode. You will be having meetings with stakeholders and making decisions as to optimize investments
  • Within your sixth month, you will be reporting on the impact of your plan and campaigns and starting to think about longer term strategies with our sales leaders for growth in Public Sector.

Benefits at Collibra:

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, giving back and allyship & belonging.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, carer's leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: CollibraForGood, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons - all of which you're actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, development programs, employee rewards & recognition and more!
  • {Be}Together: Community and belonging with our ERGs and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI counsel, the virtual Collibra cafe, trivia, bingo games and much more!

When in-person (office) life resumes, we look forward to more social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more!), snacks, catered lunches and team offsites!

Equal Opportunity:

At Collibra, we're proud to be an equal opportunity employer - it's directly tied to our core value, "open, direct, and kind". We realize the key to creating a company with a world-class culture and employee experience comes from who we hire, and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

Director of Public Sector Marketing

Tags: analytics, bi, big data, enterprise, infrastructure, licensing, saas / subscription
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    United StatesUnited States
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  • posted

    2 months ago

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